Lateral thinking : creativity step by step

By:

De Bono, Edward

Publication details: Harper Perennial 1967 New DelhiDescription: 300pISBN:

9780060903251

DDC classification:

153.4 BON

Contents:

Contents Preface Introduction 9 Use of this book 15 The way the mind works 25 Difference between lateral and vertical thinking 39 Attitudes towards lateral thinking 47 Basic nature of lateral thinking 51 The use of lateral thinking 57 Techniques 61 The generation of alternatives 63 Challenging assumptions 91 Innovation 105 Suspended judgment 107 Design 113 Dominant ideas and crucial factors 123 Fractionation 131 The reversal method 141 Brainstorming 149 Analogies 167 Choice of entry point and attention area 175 Random stimulation 193 Concepts/divisions/polarization 207 The new word po 225 Blocked by openness 265 Description/problem solving/design 275 Summary 297

List(s) this item appears in: Display of New Collection of Design Books - 2024

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Average rating: 5.0 (1 votes)

Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Book	CEPT Library Processing Center	Faculty of Design	153.4 BON	Available		025958

Total holds: 0

Contents
Preface
Introduction 9
Use of this book 15
The way the mind works 25
Difference between lateral and vertical thinking 39
Attitudes towards lateral thinking 47
Basic nature of lateral thinking 51
The use of lateral thinking 57
Techniques 61
The generation of alternatives 63
Challenging assumptions 91
Innovation 105
Suspended judgment 107
Design 113
Dominant ideas and crucial factors 123
Fractionation 131
The reversal method 141
Brainstorming 149
Analogies 167
Choice of entry point and attention area 175
Random stimulation 193
Concepts/divisions/polarization 207
The new word po 225
Blocked by openness 265
Description/problem solving/design 275
Summary 297

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