Contents
Introduction to the new edition 5-8
Foreword by Stefan Sagmeister 9-11
Introduction to the ong1nal ed1t1on 12-16
Chapter 1 Attributes needed by the modern designer A discussion about the key attributes required by the contemporary graphic designer. Or how to prevent your
work being mangled by irate clients. 17-26
Chapter 2 Professional skills Investigation of the key 'hard' and 'soft' skills required by the modern designer. Or the non-designing part of being a graphic designer. 27-36
Chapter 3 How to find a job A guide to finding the right job. Or what employers are really looking for when they interview a designer. 37-48
Chapter 4 Freelance or setting up a studio Comparison of working as a freelance graphic designer and setting up a studio with others. Or pros and cons of solo life vs. communal life. 49-62
Chapter 5 Running a studio Examination of the main business and creative aspects of running a design studio. Or how to be a progressive employer. 63-72
Chapter 6 Finding new work and self-promotion Identification of the best ways to attract good work. Or why worrying about where the next job is coming from never goes away. 73-86
Chapter 7 Clients Why there is no such thing as a bad client, only bad client handling. Or why we always blame our clients for our own failings. 87-96
Chapter 8 What s graphic design today? How global trends in design and culture are materially affecting the lives of graphic designers. Or why graphic design is no longer just about form, shape, and colour. 97-110
Chapter 9 The creative process Analysis of creativity at a time when most graphic design is about sameness and following formulae. Or why creativity means taking risks. 111-124
Interviews: Jonathan Barnbrook (UK) on graphic design and ethics/ Ben Drury (UK) on graphic design and design for music/ Sara De Bondt (UK) on graphic
design and gender/ Stephen Doyle (USA) on graphic design and hiring and
employing designers/ Paul Sahre (USA) on graphic design and illustration/
Dmitri Siegel (USA) on graphic design and web design / Sophie Thomas (UK)
on graphic design and sustainability/ Magnus Voll Mathiassen (Norway) on graphic design and starting a studio 125-166
Bibliography 167-170
Index 171-175
Acknowledgments 176