This is service design methods : a companion to this is service design doing expanded service design thinking methods for real projects

By:

Stickdorn, Marc & Others

Publication details: Shroff Publishers and Distributors Pvt. Ltd. Mumbai 2018Description: 233pISBN:

9789352137565

Subject(s):

DDC classification:

745.2011 STI

Contents:

Contents 05 RESEARCH METHODS Methods of data collection Desk research Preparatory research 14 Secondary research 17 Self-ethnographic approaches Autoethnography 20 Online ethnography 24 Participant approaches Participant observation 26 Contextual interviews 31 In-depth interviews 34 Focus groups 37 Extra Interview guidelines 40 Non-participant approaches Non-participant observation 42 Mobile ethnography 46 Cultural probes 50 Extra Co-creative workshops 53 Co-creative workshops Co-creating personas 54 Co-creating journey maps 58 Co-creating system maps 62 Methods of data visualization, synthesis, and analysis Building a research wall 66 Creating personas 69 Mapping journeys 73 Mapping systems 77 Developing key insights 81 Generating jobs-to-be-done insights 85 Writing user stories 88 Compiling research reports 92 06 IDEATION METHODS Pre-ideation Slicing the elephant and splitting the ideation challenge 100 Pre-ideation Ideas from future-state journey mapping 103 Extra Journey ideation with dramatic arcs 107 Pre-ideation Ideas from future-state system mapping 108 “How might we …?” trigger questions from insights and user stories 111 Generating many ideas Brainstorming 115 Brainwriting 117 10 plus 10 120 Adding depth and diversity Bodystorming 123 Using cards and checklists 126 Ideation based on analogies and association 129 Understanding, clustering, and ranking options Octopus clustering 132 Benny Hill sorting (“Thirty-Five”) 136 Idea portfolio 139 Decision matrix 142 Reducing options Quick voting methods 145 Physical commitment 147 07 PROTOTYPING METHODS Extra Theatrical methods - An introduction 156 Prototyping service processes and experiences Investigative rehearsal 158 Subtext 164 Desktop walkthrough 168 Prototyping physical objects and environments Cardboard prototyping 172 Prototyping digital artifacts and software Rehearsing digital services 176 Paper prototyping 181 Interactive click modeling 185 Wireframing 188 Prototyping ecosystems and business value Service advertisements 190 Desktop system mapping (aka Business Origami) 194 Business Model Canvas 198 General methods Sketching 203 Mood boards 207 Wizard of Oz approaches 209 10 FACILITATION METHODS Three-brain warm-up 216 Color-chain warm- up 219 "Yes, and ... "warm-up 222 Red and green feedback 225

List(s) this item appears in: Display of New Collection of Design Books - 2024

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Book	CEPT Library	Faculty of Design	745.2011 STI	Available		025300

Total holds: 0

Contents
05 RESEARCH METHODS
Methods of data collection
Desk research
Preparatory research 14
Secondary research 17
Self-ethnographic approaches
Autoethnography 20
Online ethnography 24
Participant approaches
Participant observation 26
Contextual interviews 31
In-depth interviews 34
Focus groups 37
Extra Interview guidelines 40
Non-participant approaches
Non-participant observation 42
Mobile ethnography 46
Cultural probes 50
Extra Co-creative workshops 53
Co-creative workshops
Co-creating personas 54
Co-creating journey maps 58
Co-creating system maps 62
Methods of data visualization, synthesis, and analysis
Building a research wall 66
Creating personas 69
Mapping journeys 73
Mapping systems 77
Developing key insights 81
Generating jobs-to-be-done insights 85
Writing user stories 88
Compiling research reports 92
06 IDEATION METHODS
Pre-ideation
Slicing the elephant and splitting the ideation challenge 100
Pre-ideation
Ideas from future-state journey mapping 103
Extra Journey ideation with dramatic arcs 107
Pre-ideation
Ideas from future-state system mapping 108
“How might we …?” trigger questions from insights and user stories 111
Generating many ideas
Brainstorming 115
Brainwriting 117
10 plus 10 120
Adding depth and diversity
Bodystorming 123
Using cards and checklists 126
Ideation based on analogies and association 129
Understanding, clustering, and ranking options
Octopus clustering 132
Benny Hill sorting (“Thirty-Five”) 136
Idea portfolio 139
Decision matrix 142
Reducing options
Quick voting methods 145
Physical commitment 147
07 PROTOTYPING METHODS
Extra Theatrical methods - An introduction 156
Prototyping service processes and experiences
Investigative rehearsal 158
Subtext 164
Desktop walkthrough 168
Prototyping physical objects and environments
Cardboard prototyping 172
Prototyping digital artifacts and software
Rehearsing digital services 176
Paper prototyping 181
Interactive click modeling 185
Wireframing 188
Prototyping ecosystems and business value
Service advertisements 190
Desktop system mapping
(aka Business Origami) 194
Business Model Canvas 198
General methods
Sketching 203
Mood boards 207
Wizard of Oz approaches 209
10 FACILITATION METHODS
Three-brain warm-up 216
Color-chain warm- up 219
"Yes, and ... "warm-up 222
Red and green feedback 225

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