Crossing the Chasm : marketing and selling disruptive products to mainstream customers

By:

Moore, Geoffrey A

Material type: Text

TextPublication details: London,New York etc Harper Collins Pub. 2006Description: xxi,228pISBN:

0060517123

DDC classification:

658.8 MOO

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Holdings
Item type	Current library	Collection	Call number	Status	Notes	Date due	Barcode	Item holds
Book	CEPT Library	Faculty of Architecture	658.8 MOO	Available	Status:Catalogued;Bill No:097745		004515

Total holds: 0

COTENTS : AUTHOR'S NOTE i PREFACE TO THE REVISED EDITION ix FOREWORD xiii ACKNOWLEDGMENTS xix PART I Discovering the Chasm INTRODUCTION If Bill Gates Can Be a Billionaire 3 1 High-Tech Marketing Illusion 9 2 High-Tech Marketing Enlightenment 27 PART II Crossing the Chasm 3 The D-Day Analogy 63 4 Target the Point of Attack 89 5 Assemble the Invasion Force 107 6 Define the Battle 131 7 Launch the Invasion 163 CONCLUSION Getting Beyond the Chasm 189 INDEX 213

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