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Encyclopaedia of mass media. Vol.4 : multimedia and election news

By: Contributor(s): Material type: TextTextPublication details: New Delhi Sarup Book Pub. Pvt. Ltd. 2009Description: vii,308pDDC classification:
  • E-302.23 MEH
Contents:
CONTENTS 1. Introduction : The Rise of Postmodern Political Communications? 1 2. News of the World 20 3. Technology and the Future of Global Television 34 4. Marketing News 61 5. Women as Newspaper Executives 85 6. Hispanic Voices in the Press 112 7. Gutenberg's Last Stand? 141 8. The Open-Ended Future 170 9. News Coverage of AIDS 192 10. Live from the Battlefield 213 11. Beyond the CNN Effect : The Media-Foreign Policy Dynamic 255 Appendix 285 Glossary 288
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CONTENTS 1. Introduction : The Rise of Postmodern Political Communications? 1 2. News of the World 20 3. Technology and the Future of Global Television 34 4. Marketing News 61 5. Women as Newspaper Executives 85 6. Hispanic Voices in the Press 112 7. Gutenberg's Last Stand? 141 8. The Open-Ended Future 170 9. News Coverage of AIDS 192 10. Live from the Battlefield 213 11. Beyond the CNN Effect : The Media-Foreign Policy Dynamic 255 Appendix 285 Glossary 288

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