CONTENTS
Abstract 10
Research Questions 11
Introduction 12-15
Sinificance , Scope and Limitation 16-17
Methodology (Structural overview) 18
Semiotic Codes 19-20
Chapter 1
The History of ‘Notions’ of Craft Developed Over Time and Events 23-36
1.1 Expression and Viewership of Craft through Exhibitions
1.2 Contribution on Craft in the discourse of Nation building
1.3 Crafts Multilayered Image_ The Visual & Verbal
Chapter 2
The Analytical framework
2.1 Framework of Analysis 37-39
Decoding and analyzing the models of Retailing of 4 selected typologies:
2.2 Fabindia - A Branded Physical store that was established at the time of Nation Building 40-53
2.3 Craft roots - A Branded Physical store that was established a decade ago 54-63
2.4 Gaatha - A Branded Online store that was established a decade ago 64-73
2.5 Haats and Bazaar - An informal retail concept that started since Nation Building 74-83
Chapter 3
Findings 85-92
Conclusion 93-101
Appendix 1 Observations of 'Domestic Retailing in Bhuj and Kutch' 104-107
Appendix 2 ‘The Jawaja Project’- through the lens of retailing 108-110
Appendix 3 List of images used for the case studies 111-121
Index - List of Ilustrations 1 22-125
References 126-127