CONTENTS :
Acknowledgements
Dedication 6
About This Book 7
Mapping Our Approach to Design for the Next Millenium
essay by DK Holland 8
National Design Museum Drenttel Doyle Partners 10
Things Are Going to Get Ugly Concrete 14
Steelcase Design Partnership Showroom Vignelli Associates 18
Brainfood Sackett Design 22
Sphere Magazine World Studio 26
Good Grips Smart Design 30
Remarking an Impact Studio W 34
500 Nations Eric Baker Design Associates 38
Corning Wall of Light Donovan and Green 42
Variations at the Center Harp and Company 46
Design in a Time of Wicked, Weird and Wild Change Essay by Larry Keeley 50
Redefining Accesibility Whitehouse & Company 52
Subjective Reasoning on Champion Kromekote Champion International Corporation 56
Beaux Arts Ball BlackDog 60
Nabisco Bicentennial Calendar Bernhardt Fudyma Design Group 64
One Market Debra Nichols Design 68
The Practice of Graphic Design / Campaign Bielenberg Design 72
Simplifying a Complex Identity Wood Design 76
Formica Formations Siebert Design Associates 80
Four Corners Paper Company Richardson or Richardson 84
Toward College in Ohio 1995-1996 Schmeltz+Warren 88
Getting Great Design From the Personal to the Political Essay by Laura Shore 92
The Postmark Story Parham Santana 96
Electric Vehicle Charging System IDEO Product Development 100
Adobe Acrobat Frankfurt Balkind Partners 104
1996 Atlanta Olympic Games Primo Angeli 108
Levi's Sweats Zimmermann Crowe Design 112
The Limited Too Summer Wear Firehouse 101 Art+Design 116
Animates Lance Wyman Ltd 120
Earth Preserve Peterson & Company 124
Future Present Vaughn Wedeen Creation 128
Men & Women & the Business Diagram Design & Marketing Communications 132
What Am I ? Essay by Eric Smith 136
Spinergy Clifford Selbert Design Collaborative 138
50th Anniversary of Monterrey Tech University Hill, A Marketing Group 142
Louise Fili Ltd Promotional Booklet Louise Fili Ltd 146
Starbucks Coffee Hornall Anderson Design Works 150
American Crew Liska and Associates 154
Chronicle Books Tradeshow Earl Gee Design 158
Sony Autosound Javier Romero Design Group 162
Laser Centers of America Firehouse Design Team 166
EG Smith Pentagram Design 170
College View Clement Mok designs 174
Thoughts on Identity at the Century's End Essay by Ellen Lupton 178
Gillette Series Desgrippes Gobe & Associates 180
Delivering the FedEx Identity Landor Associates 184
New Global Market Discovery EAT Design 188
American Express Shapiro Design Associates 192
Charles Schwab Mauk Design 196
Bound Sound Calloway Editions 200
Wall Street Journal Waters Design Associates 204
Burlington Luxe Slover (AND) Company 208
IBM Power Personal Systems Tim Girvin Design 212
504 Hours AXO Design Studio 216
The American Experience Peter Good Graphic Design 220