CONTENTS 1. Introduction 1 1.1. Background and Need for the Study 1 1.2. Aim 2 1.3. Objectives 2 1.4. Research Question 2 1.5. Methodology 2 1.6. Scope and Limitation 3 1.7. Expected Outcome 5 2. Literature Study 6 2.1. Travel behaviour 6 2.2. Way-Finding 7 2.2.1. Definition 7 2.2.2. Role of way-finding in public transit 8 2.2.3. Factors affecting way-finding performance 10 2.2.4. Importance of good way-finding system can be summarised as 13 2.3. Transit Map . 14 2.3.1. Introduction 14 2.3.2. Travel Decision 21 2.3.3. Map Design 23 3. Ahmedabad : BRTS 26 4. User Perception Survey 29 4.1. Survey Sampling 29 4.2. Survey Methodology 29 4.2.1. Route Choice Based Survey 30 4.2.2. Mode choice Based Survey 38 4.3. Types of Survey 38 4.3.1. Basic Demographic Information 38 4.3.2. Mapping Questions 39 4.4. Sample Size 40 4.5. Sampling Limitation 40 4.6. Survey Outcomes 41 4.6.1. Regular BRTS Users 41 4.6.2. Intermittent, Irregular and Non-User of BRTS 44 4.7. Analysis and Findings 47 4.7.1. Map Analysis 47 4.7.2. Regular BRTS user 49 4.7.3. Intermittent, Irregular and Non-User of BRTS 55 5. Proposed Guidelines 59 5.1. Map style 59 5.1.1. BRTS station 60 5.1.2. Background of Map 61 5.1.3. Text Information 62 5.2. Route Choice 64 5.2.1. Bus Route Number 64 5.2.2. Connectivity between Stations 65 5.2.3. Frequency Information 67 5.2.4. Interchange station 68 5.2.5. Public services and Important Landmarks 69 5.3. Mode Choice 73 5.3.1. Integrated Interchange stations 73 5.3.2. Integrated Connectivity and Accessibility 74 6. Conclusion 76 References 78 Annexure 1: Survey Form of Regular BRTS users (Section 1: Demographic) 79 Annexure 2: Survey Form of Regular BRTS users (Section 2: Mapping) 81 Annexure 3: Survey Form of Intermittent, Irregular, Non-Users of BRTS 86 Annexure 4: Map-1 Annexure 5: Map-2 (Existing Transit Map) Annexure 6: Map-3