CONTENTS 1. INTRODUCTION TO RESEARCH 1 1.1 Rational and Background . 1 1.2 Literature Review . 2 1.2.1 Vendors: 2 1.2.2 Organized Retail Sector: . 4 1.2.3 Influence of branded retail chain on informal sector: . 5 1.2.4 Consumer’s preference: 7 1.2.5 National Policy on Street Vendors: . 8 1.3 Need for the Study 10 1.4 Aim . 11 1.5 Objectives . 11 1.6 Scope and Limitation . 11 1.7 Methodology 11 1.8 City Profile . 13 1.9 Site Selection 14 2 Case of Gurukul 17 2.1 Context . 18 2.2 Introduction to site: 18 2.3 Profile of the residents: 19 2.4 Vendors along the Gurukul Road . 19 2.4.1 Issues Faced by Vendors: 21 2.4.2 Eviction: 22 2.4.3 Harassment:. 22 2.5 Mobile Vendors at Sterling Row Houses . 22 2.6 Organized Retail Sector in the Area . 23 2.6.1 Concept: 23 2.6.2 How the organized shop is different from Gurukul Vendors: 24 2.7 Comparative study of consumer’s preference between Organized Retail Sector and informal vendors: 24 2.8 Findings: . 27 2.9 Results 28 3 Case of Krishnanagar 29 3.1 Context . 30 3.2 Introduction to Site: 30 3.3 Profile of the residents: 31 3.4 Vendors at Krishnanagar 32 3.5 Organized Retail Sector in the Area . 35 3.6 Comparative study between Organized Retail Sector and Vendors 36 3.7 Findings: . 39 3.8 Result 39 4 Case of Mansi . 41 4.1 Context . 42 4.2 Introduction to Site . 42 4.3 Resident of Mansi . 42 4.4 Vendors at Mansi Circle . 42 4.5 Organized Retail Sector in this Area 45 4.6 Model Road 45 4.6.1 Announcement by the Town Vending Committee . 46 4.6.2 Mansi was declared as a model road . 47 4.6.3 About street vendors on model road . 47 4.7 Why the new site is not a good place for vending . 48 4.8 Relocation . 49 4.9 Changes in vendor’s Income Pattern 50 4.10 Findings 52 5 Conclusion 53 5.1 Conclusion 54 5.1.1 Gurukul Area 54 5.1.2 Krishnanagar Area 55 5.1.3 Mansi Circle Area . 55 References . 59