CONTENTS 1. Introduction 1 1.1. Background . 1 1.2. Research Problem . 3 1.3. Research Objective . 4 1.3.1. Sub-Objectives 4 1.4. Research Questions 4 1.5. Research Design 4  Identifying Problem and Defining Objectives 4  Study of Literature 5  Selection of Study Area . 5  Data Collection – methods used . 5  Analysis / Output of the Survey . 5  Conclusion & Recommendations . 5 1.6. Stages of Work 6 1.7. Research Outline . 7 2. Public Transport & Factors Influencing Mode Choice. 8 2.1. Introduction 8 2.2. Mode choice: 8 2.3. Factors Influencing Mode choice 9 2.4. Models that are used to study Mode Choice 11 2.4.1. Types of Modal Split models . 11 Trip-end modal split models . 11 Trip interchange modal split models 11 Aggregate and Disaggregate models 12 2.5. Best Practices followed around the Globe 12 2.5.1. Bogota . 12 2.5.2. Singapore 13 2.6. Conclusion . 14 3. Ahmedabad . 15 3.1. Introduction 15 3.2. Travel Characteristics 18 3.3. User profile of BRT riders: (Ahmedabad) 20 3.4. Conclusion . 20 4. Data Collection & Handling . 21 4.1. Introduction 21 4.2. Research Matrix 21 Objectives & Questions . 22 4.3. Methods for survey . 22 4.3.1. Revealed preference method . 22 4.3.2. Stated Preference Method . 23 4.4. Revealed versus Stated preferred method . 25 4.5. Data Requirement . 25 4.5.1. Stated Preference Scenarios . 28 4.6. Site Selection . 29 4.7. Survey Methods Used . 30 4.8. Data Collection & Sampling 30 4.9. Profile of the Samples . 31 5. Results . 32 Scenario Preferences 38 Modal Shift 42 6. Conclusion & Recommendation . 44 7. References 47