CONTENTS 1. Executive Summary 4 2. Literature review 12 2.1 Understanding travel demand management strategies 13 2.2 Evolution of travel demand management strategies 13 2.3 Practices of travel demand management strategies (TDM) 14 2.4 Employer Travel demand management (ETDM) strategies. 16 2.5 Summary of Literature review findings 29 3 Methodology 30 4 Study area: Bangalore city 33 4.1 A Primer to the city of Bangalore 34 4.2 Demographic Profile 35 4.3 Socio Economic Profile 36 4.4 Vehicle Ownership and Composition 36 4.5 Bangalore Transportation System 39 5 Data collection and Analysis 41 5.1 Data requirement 42 5.2 Data Collection 43 5.3 Selection of survey method and Questionnaire design 43 5.4 Pilot survey 44 5.5 Study area. 44 5.6 Primary and Secondary data 45 5.7 Data entry 46 5.8 Data analysis 46 5.8.1Trip reduction (Elimination or reduction of work trips) 47 5.8.2 Distribution of peak hour traffic (work trips) 60 5.8.3 Financial and Transit incentive provision for single occupant vehicle (SOV) reduction. 6. Conclusion and further discussion 78 6.1 Overall Employer travel demand management strategies (ETDM) Matrix 79 6.2 Further research and suggestions 82