Table of contents 1. Introduction 1 1.1. Background 1 1.2. Research problem 3 1.3. Research question and objectives 5 1.4. Research methodology 6 1.5. Research scope and limitations 8 1.6. Thesis outline 9 2. Literature review 11 2.1. Urban transportation market in india 11 2.1.1. Vehicular growth and mode split 13 2.1.2. Transport infrastructure in indian cities 17 2.1.3. Policy measures in urban transportation 18 2.2. Transportation system and importance of public transport 20 2.3. Travel behaviour and mode choice 22 2.3.1. Factors influencing mode choice 23 2.3.2. Techniques involved in analyzing the mode choice 26 2.4. Studies related to travel behavior and mode choice of commuters 29 2.4.1. Estimation of public transport demand in million plus indian cities based on travel behavior: a case study in bhopal by ar anuj jaiswal, ashutosh sharma, jigyasa bisaria 29 2.4.2. The urban travel behavior and constraints of low income households and females in pune, india by angela astrop, crowthorne university, united kingdom 32 2.4.3. Diagnostic evaluation of public transportation mode choice in addis ababa by mintesnot gebeyehu and shin – ei takano, hokkaido university, sapporo, japan 33 2.5. Conclusion 35 3. Study area: ahmedabad 36 3.1. Introduction – study area profile 36 3.1.1. Demographic characteristics 36 3.1.2. Landuse characteristics - amc 37 3.1.3. Economic characteristics 39 3.2. Existing transportation system 40 3.2.1. Road network 40 3.2.2. Vehicular growth and its composition 42 3.3. Public transport in ahmedabad 43 3.3.1. Bus rapid transit system (brts) 43 3.3.2. Ahmedabad municipal transport system (amts) 45 3.4. Traffic and travel characteristics 47 3.4.1. Trip rate 47 3.4.2. Mode choice 47 3.4.3. Travel pattern 47 3.4.3.1. Motorized trips 47 3.4.3.2. Public transport demand 48 4. Data collection: approach and methodology 49 4.1. Introduction 49 4.2. Collection of primary data 50 4.2.1. Survey area selection 50 4.2.2. Sample selection and sample size 50 4.2.3. Sample size 51 4.2.4. Survey design 51 5. Data analysis 52 5.1. Socio-economic characteristics of sample population 52 5.2. Travel characteristics of sample population 54 5.3. Crosstab analysis 55 5.4. Commuter’s perception towards parameters affecting the mode choice by importance – performance analysis (quadrant analysis) 57 6. Conclusions and recommendations 64 6.1. Conclusions 64 6.2. Recommendations 67 Bibliography 76