CONTENTS 1 CHAPTER 1: INTRODUCTION ..- .. 10 1.1 Need of the study ..- 11 1.2 Global retail scenario ..- 12 1.3 Indian retail scenario ..- . 13 1.4 Research question ..- 15 1.4.1 Aim ..- .. 15 1.4.2 Objective ..- 15 1.4.3 Task ..- .. 15 1.4.4 Scope and Limitations ..- . 16 1.5 Methodology ..- .. 17 1.5.1 Secondary data source ..- 17 1.5.2 Primary data source ..- 18 1.6 Analytical framework ..- 19 2 CHAPTER 2: CONCEPTS OF ORGANIZED AND UNORGANIZED RETAIL 20 2.1 Evolution of Indian retail industry ..- 20 2.2 Retail types ..- 21 2.2.1 Various categories in retail ..- .. 22 2.2.2 Size Unorganized retail sector with their contributions . 23 2.2.3 Size of Organized retail sector with their contributions .. 24 2.3 Organized retail formats ..- 26 2.4 Key drivers of retail in India ..- 31 3 CHAPTER 3: FUTURE PROSPECTS OF FOOD AND BEVERAGES IN RETAIL .. 33 3.1 Position of food and beverages segment in retail industry . 33 3.1.1 Changing shopping basket of Indian consumer 35 3.2 Issues highlight the impact of organized retail on unorganized retail 36 4 CHAPTER 4: GROWING CITY; AHMEDABAD .. 41 4.1 About Ahmedabad ..- 41 4.1.1 Location and Linkages of Ahmedabad ..- . 41 4.2 Demographic Profile ..- . 42 4.2.1 Growth of Ahmedabad ..- 42 4.2.2 Demographic trends for Ahmedabad ..- .. 44 4.2.3 Population Forecast ..- 45 4.2.4 Literacy rate ..- . 46 4.2.5 Sex ratio ..- . 46 4.2.6 Density ..- .. 46 4.3 Urban Economy ..- .. 47 4.3.1 Work participation rate in AMC ..- 47 4.3.2 Socio economic profile of population in Ahmedabad 49 5 CHAPTER 5: SCENARIO OF RELIANCE FRESH AND SUBHIKSHA IN WEST ZONE AHMEDABAD ..- 53 5.1 Retail in Ahmedabad ..- . 53 5.1.1 List of Hyper market and Super market sell fruits and vegetables in Ahmedabad . 54 5.2 Selection of retail format and their spread in Ahmedabad . 54 5.3 Spread of Reliance fresh and Subhiksha in Ahmedabad 55 5.3.1 Spread of Reliance Fresh and Subhiksha in various zones, AMC limit . 57 5.4 Selection of Zone, Ward / TPS in Ahmedabad ..- .. 67 5.4.1 Select the area, which is over served by maximum number of organized retail outlets .. 68 5.4.2 Select maximum number of organized retail outlets in a single ward /TPS through Radial pattern 70 5.4.3 Select maximum number of organized retail outlets in a single ward /TPS through Grid pattern 72 5.5 Selection of sample at organized and unorganized retail outlet in Ahmedabad 73 5.5.1 Sample selection at Paldi Ward, AMC ..- . 73 5.5.2 Sample selection at Vastrapur Vejalpur TPS, AUA . 74 5.5.3 ..- .. 76 6 CHAPTER 6 STRENGTH OF ORGANIZED AND RETAIL ON UNORGANIZED RETAIL ..- .. 78 6.1 Observations and interaction with consumers at organized and unorganized retail outlets . 78 6.1.1 Consumers speak at organized retail outlet ..- .. 78 6.1.2 Consumers speak and observations at unorganized retail outlet .. 79 6.2 Supply chain (for f&v) from farmers to retailers .. 80 6.2.1 Supply chain (for f&v) from farmers to organized retailers . 80 6.2.2 Supply chain (for f&v) from farmers to unorganized retailers .. 81 6.2.3 During supply chain from farmers to retailer increase in price /Kg (in f&v) 81 6.3 Spread of organized and unorganized retail on the basis of Number and BUA 82 6.3.1 Number of retail outlets with size (area) ..- .. 82 6.3.2 BUA of retail outlet with their size ..- . 82 6.3.3 % retail outlets on the basis of number and BUA contribution with size . 82 6.3.4 Product range and customers preference in purchase at organized and unorganized retail outlets 83 6.4 Customers frequency to visit retail outlets ..- . 84 6.4.1 Customers frequency to visit the organized retail outlets .. 84 6.4.2 Customers frequency to visit the unorganized retail outlets .. 84 6.5 Customers visit from varied distance at retail outlets 85 6.5.1 Organized retail customers visit the outlet from <1 Km to >5 Km distance 85 6.5.2 Unorganized retail customers visit the outlet from <1 Km to >5 Km distance 85 6.6 Customers preferred mode of transport to visit retail outlets 86 6.6.1 At organized retail outlets customers preferred mode of transport .. 86 6.6.2 At unorganized retail outlets customers preferred mode of transport .. 86 6.7 At retail outlets customers HH size ..- .. 87 6.7.1 Organized retail outlets customers HH size 87 6.7.2 Unorganized retail outlets customers HH size 87 6.8 At retail outletsCustomers income group ..- .. 88 6.8.1 Customers income group at organized retail outlets 88 6.8.2 Customers income group at unorganized retail outlets . 88 6.9 At retail outlets, in customers from varied income family (in terms of single/double/ triple/ multi income) ..- 89 6.9.1 Customers from various income family at organized retail outlet . 89 6.9.2 Customers from various income families at organized retail outlet .. 89 6.10 Customers daily visit at retail outlets with their purchasing power .. 90 6.11 Customers flow at retail outlet on week days and non week days .. 91 6.12 Customers selection of source to buy f&v ..- .. 92 6.12.1 Organized retail outlets customers selection of source to buy f&v from various sources .. 92 6.12.2 Unorganized retail outlets customers selection of source to buy f&v from various sources 93 6.13 At organized and unorganized retail outlets various strategies implemented .. 93 6.13.1 Customers major attraction to visit the organized retail outlets .. 94 6.14 At organized and unorganized retail outlets average business/ day in fruits and vegetables segment 94 6.15 C/E ratio and per Sq.ft retail space available for customers at retail outlets 95 6.15.1 Employee/day involvement in business (in Rs.) at retail outlets .. 96 6.16 Impact of organized retail on unorganized retail (in terms of business) .. 97 6.16.1 Impact of organized retail on unorganized retail (in terms of number of organized outlets around unorganized outlets) ..- 98 6.17 Findings ..- 99 7 CHAPTER 7: CONCLUSION ..- .. 104 7.1 Area of Concern ..- . 108 8 CHAPTER 8: STRATEGIES ..- .. 109 8.1 Strategies should be implemented by City Government .. 109 8.2 Strategies should be implemented by unorganized retailers . 111 9 BIBLIOGRAPHY ..- 113 10 ANNEXURE ..- .. 115