TABLE OF CONTENTS TABLE OF CONTENTS- ..4 EXECUTIVE SUMMARY ___________________________ ..11 CHAPTER 1. INTRODUCTION ..19 1.1. BACKGROUND STUDY..- ..19 1.2. NEED FOR TOURISM STUDY .20 1.3. NEED FOR STUDYING PILGRIMAGE TOURISM..22 1.4. AIM ..- ..24 1.5. RESEARCH QUESTIONS ..2- 4 1.6. OBJECTIVES ..- 25 1.7. SCOPE OF THE STUDY ..- .25 1.8. LIMITATIONS OF THE STUDY .25 1.9. RESEARCH METHODOLOGY .26 1.9.1. Methodology ..- 26 1.9.2. Research Framework- 29 1.9.3. Work Schedule- 29 CHAPTER 2. TOURISM OVERVIEW.31 2.1. EVOLUTION OF TOURISM INDUSTRY 31 2.2. SIGNIFICANCE OF TOURISM.- .31 2.3. DEFINING TOURISM ..- 33 2.4. PURPOSE OF TOURISM ..- 34 2.5. TOURISM AS A PART OF ECONOMY.35 2.6. DRIVERS FOR TOURISM ..3- 5 2.7. IMPACTS OF TOURISM ON SOCIO-ECONOMIC DEVELOPMENT37 2.8. TOURISM TRENDS ..- ..38 2.8.1. Global..- .38 2.8.2. Indian ..- 39 2.9. CASE STUDY 1 - KERALA TOURISM 40 2.9.1. Kerala Tourism Trends..- 41 2.9.2. Growth &Development of Kerala Tourism..42 2.9.3. Learning from the case study.45 2.10. CASE STUDY 2 TIRUMALA TIRUPATI 46 2.10.1.Introduction ..- .46 2.10.2 Background of TTD- ..46 2.10.3 Role of TTD in City development 47 2.10.4.Learning from the Case Study 53 2.11. CASE STUDY 3 AMBAJI, GUJARAT54 2.11.1.Introduction ..- .54 2.11.2.Major Issues in the Town 54 2.11.3.Ambaji Master Plan- ..55 2.11.4.Learning from the Case Study 55 2.12. TOURISM PLANNING- 56 CHAPTER 3. GUJARAT TOURISM..58 3.1. GUJARAT OVERVIEW- .58 3.1.1. Location ..- .58 3.1.2. Demography ..- 58 3.1.3. Agriculture- 59 3.1.4. Animal Husbandry- 59 3.1.5. Transport and Communications ..59 3.1.6. Electricity- .60 3.1.7. Ports..- ..60 3.1.8. Industries & Mining ..6- 1 3.1.9. Banking ..- ..62 3.2. TOURISM OPPORTUNITIES IN GUJARAT 62 3.3. GUJARAT TOURISM POLICIES 63 3.3.1. Gujarat Tourism Policy ( 1991 - 1995 ) .63 3.3.2. Gujarat Tourism Policy ( 1995 - 2000 ) .64 3.3.3. Gujarat Tourism Policy ( 2003-2010 ) ..64 3.4. GUJARAT PILGRIMAGE TOURISM & TOURIST CIRCUITS70 3.5. TOURISM INSTITUTIONAL FRAMEWORK72 3.5.1. Tourism Corporation of Gujarat Limited (TCGL) 73 CHAPTER 4. OVERVIEW OF DWARKA TEMPLE TOWN, GUJARAT 76 4.1. INTRODUCTION- 76 4.1.1. Importance of town- 76 4.1.2. History.- .77 4.1.3. Location & Linkages- .79 4.1.4. Area & Demography- ..80 4.1.5. Employment & Economy81 4.1.6. Administration ..- ..81 4.1.7. Places of Interest ..- ..82 4.1.8. Tourist Circuits of Dwarka 84 4.2. PHYSICAL CHARACTERISTICS OF THE TOWN..85 4.2.1. Physical Growth Pattern8- 5 4.2.2. Town Focus ..- 87 4.2.3. Topography- .87 4.2.4. Landuse Pattern.- .87 4.2.5. Road Pattern.- .90 4.3. SOCIO-ECONOMIC CHARACTERISTICS OF PILGRIMS .92 4.3.1. Tourist Flow ..- 92 4.3.2. Seasonal variation ..- 93 4.3.3. Tourist Origin ..- ..94 4.3.4. Duration of Stay ..- 95 4.3.5. Purpose of visit of Tourists96 4.3.6. Group size of tourists & Mode of transport used 97 4.3.7. Tourist Expenditures 98 4.3.8. Awareness Levels of Tourists ..100 4.3.9. Tourist Opinion Survey10- 1 4.4. BASIC AMENITIES & SERVICES 103 4.4.1. Accommodation for Pilgrims 103 4.4.2. Water supply ..- ..104 4.4.3. Electricity- 105 4.4.4. Drainage / Sewerage ..106 4.4.5. Solid Waste Management 106 4.4.6. Medical facilities- ..107 4.4.7. Education ..- ..108 4.4.8. Telecom ..- 109 4.4.9. Restaurant facilities- ..109 4.4.10.Shopping Facilities- ..109 4.4.11.Petrol Pump and Vehicle Repair Centers 110 4.4.12.Banking..- 110 4.5. TRANSPORT- ..110 4.5.1. Local Transport..- ..110 4.5.2. Parking.- ..111 4.6. EXISTING INSTITUTIONAL MECHANISM111 4.6.1. Dwarka Nagar Palika ..111 4.6.2. Dwarkadhish Devasthan Samiti / Dwarka Temple Trust ..114 CHAPTER 5. ASSESSMENT OF DWARKA TOURISM ..117 5.1. POPULATION PROJECTION .117 5.1.1. Projection for Static Population .117 5.1.2. Projection for Floating Population (tourists) ..118 5.2. MULTIPLIER EFFECT..- ..120 5.2.1. Income Multiplier- .121 5.2.2. Employment Multiplier- ..125 5.3. EVALUATION OF TOURISM RESOURCES..128 5.4. INFRASTRUCTURE ANALYSIS 129 5.4.1. Water Supply ..- .129 5.4.2. Sewerage- 131 5.4.3. Storm Water Drainage 132 5.4.4. Solid Waste Management 132 5.4.5. Roads..- ..133 5.5. BASIC AMENITIES & FACILITIES ..136 5.5.1. Accommodation ..- ..136 5.6. INSTITUTIONAL MECHANISM 137 5.6.1. Dwarka Nagar Palika ..137 5.6.2. Dwarka Devasthanam Samiti137 CHAPTER 6. ACTION PLAN FOR DWARKA ..139 6.1. VISION FOR THE TOWN- ..139 6.2. TOURISM DEVELOPMENT PROJECTS - IDENTIFICATION ..140 6.2.1. Project details ..- 141 6.3. INFRASTRUCTURE COST ESTIMATES.145 6.3.1. Physical Infrastructure..- ..145 6.3.2. Social Infrastructure 146 6.4. REVENUE GENERATION (2011) ..149 6.4.1. Sources of Funds..- 149 6.5. PROPOSED REGULATORY FRAMEWORK .150 6.5.1. State level Intervention- 150 6.5.2. Changes in Temple Trust Administrative Structure151 CONCLUSIONS ..- ..153 BIBLIOGRAPHY- 154 ANNEXURE _____________________________________ 158