CONTENTS1. INTRODUCTION TO RESEARCH TOPIC 1 1.1. Introduction 1.2. Research Aim 1.3. Need for study 1.4. Objectives 1.5. Research Methodology 1.5.1. Framework of Analysis 1.6. Scope and Limitations 2. VISUAL PERCEPTION AND FORM 5 2.1. Introduction 2.2. Gestalt Theory 2.3. Perception of the physical world 2.3.1. Indirect perception 2.4. Perception of the Environment 2.4.1. Direct Perception 2.5. Lynch and Visual Form 2.6. Lynch and Elements of City Image 3. SIGNAGE ELEMENTS 15 3.1. Introduction 3.2. Features of Display Surfaces 3.2.1. Proportion 3.2.2. Shape 3.2.3. Location 3.2.4. Orientation 3.2.5. Lettering 3.2.6. Colour 3.2.7. Segregation between figure and sign background 3.3. Classification of Signboards 3.4. Signage: Elements in Space 3.4.1. Point 3.4.2. Line 3.4.3. Plane 3.5. Signage: Surfaces in Environment 4. THREE STREETS 35 4.1. Introduction 4.2. Gandhi Road 4.3. C.G. Road 4.4. S.G. Highway 5. INFERENCES 103 5.1. Signage, Viewer and the built environment 5.2. Cumulative observations 5.3. Conclusive remarks 5.3.1. Image through Signage ILLUSTRATION AND IMAGE CREDITS 110 BIBLIOGRAPHY 111 ACKNOWLEDGMENTS 113