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Understanding the contribution of store space planning on customer behaviour creating an optimal experience (Also available on CD)

By: Contributor(s): Material type: TextTextPublication details: 2013Description: v,117p.,CD-ROMDDC classification:
  • A TH-1125 LAV
Contents:
CONTENT Introduction Aim Objectives Need for study Methodology Scope and Limitations 1. BRANDING 1.1. Creation of a Brand 1.2. Brand Identity 1.3. Brand Positioning 1.4. Cult Brands 2. HISTORY 2.1. Retailing 2.1.1. World History 2.1.2. Retailing in India 2.1.3. Retailing in Ahmedabad 2.2. Consumer India 3. THE CONSUMER 3.1. Based on Socio-Economic Class 3.2. Based on Perception 3.3. Based on Culture 3.3.1. The Indian Consumer 4. THE RETAIL ENVIRONMENT 4.1. Planning 4.1.1. Layout 4.1.2 Zoning 4.1.3. Types of Layouts 4.1.4. Circulation 4.2. Creating Spaces 4.2.1. Design Elements 4.2.2. Importance of Change 4.3. Visual Merchandising and Display 4.3.1. Store fronts 4.3.2. Display Settings 5. CASE STUDIES 5.1. The Raymond Shop, C.G Road 5.2. Zaveri and Co., C.G Road 5.3. BoConcept, Gulbai Tekra 6. CONCLUSION 7. BIBLIOGRAPHY
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Item type Current library Collection Call number Status Date due Barcode Item holds
Thesis CEPT Library Faculty of Architecture A TH-1125 LAV Not for loan 011939
Total holds: 0

CONTENT Introduction Aim Objectives Need for study Methodology Scope and Limitations 1. BRANDING 1.1. Creation of a Brand 1.2. Brand Identity 1.3. Brand Positioning 1.4. Cult Brands 2. HISTORY 2.1. Retailing 2.1.1. World History 2.1.2. Retailing in India 2.1.3. Retailing in Ahmedabad 2.2. Consumer India 3. THE CONSUMER 3.1. Based on Socio-Economic Class 3.2. Based on Perception 3.3. Based on Culture 3.3.1. The Indian Consumer 4. THE RETAIL ENVIRONMENT 4.1. Planning 4.1.1. Layout 4.1.2 Zoning 4.1.3. Types of Layouts 4.1.4. Circulation 4.2. Creating Spaces 4.2.1. Design Elements 4.2.2. Importance of Change 4.3. Visual Merchandising and Display 4.3.1. Store fronts 4.3.2. Display Settings 5. CASE STUDIES 5.1. The Raymond Shop, C.G Road 5.2. Zaveri and Co., C.G Road 5.3. BoConcept, Gulbai Tekra 6. CONCLUSION 7. BIBLIOGRAPHY

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