CONTENTS
1. Introduction to Strategic Management 1
1.1 Introduction
1.2 Evolution of Strategic Management
1.3 Importance of Strategic Management
1.4 Summary
1.5 Self -assessment questions
2. Understanding Strategy 19
2.1 Introduction
2.2 Strategic Business Units
2.3 Levels of Strategy
2.4 Issues in Strategic Decision-making
2.5 Strategists and their role in Strategic Management
2.6 Surnmary
2.7 Self-assessment questions
3. The Strategic Management Process 43
3.1 Introduction
3.2 Definitions of Strategic Management
3.3 The Strategic Planning Process
3.4 Company Vision and Mission
3.5 Goals and Objectives
3.6 Critical Success Factors
3.7 Summary
3.8 Self-assessment questions
4. Environmental Appraisal and SWOT 69
4.1 Introduction
4.2 Concept of Environment
4.3 External and Internal Environment
4.4 Environmental Scanning
4.5 Organizational Appraisal
4.6 Environmental Appraisal
4.7 Surrariary
4.8 Self-assessment questions
5. Corporate Level Strategies: I 89
5.1 Introduction
5.2 Grand Strategies
5.3 Dimensions of Business Definition
5.4 Stability Strategies
5.5 Types of Integration
5.6 Diversification Strategies
5.7 Mergers
5.8 Strategic Alliances
5.9 Summary
5.10 Self-assessment questions
6. Corporate Level Strategies: II 117
6.1 Introduction
6.2 Organizational Models
6.3 Retrenchment Strategies
6.4 Turnaround Strategies
6.5 Divestment Strategies
6.6 Business Level Strategies
6.7 Other Business Strategies
6.8 Summary
6.9 Self-assessment questions
7. Tools for Strategic Analysis and Choice : I 137
7.1 Introduction
7.2 Strategic Decision making under Uncertainty
7.3 McKinsey's 7-S Model
7.4 Creating new Market Space
7.5 The Emerging Theory of Manufacturing
7.6 Corporate Parenting Analysis
7.8 Michael Porter's Model for Industry Analysis
7.9 Summary
7.10 Self-assessment questions
8. Tools for Strategic Analysis and Choice: II 177
8.1 Introduction
8.2 Boston Consulting Group (BCG) Approach
8.3 General Electric M odel
8.4 Superposition of BCG matrix on the GE matrix
8.5 Profit Impact of Market Strategy Model (PIMS)
8.6 Game Theory
8.7 Delphi Method
8.8 Other Methods
8.9 Summary
8.10 Self-assessment questions
9. Implementing Strategy: I 219
9.1 Introduction
9.2 Strategy Implementation
9.3 Decision Making
9.4 Organization Structure
9.5Organization Levels
9.6 Departmentation
9.7 Entrepreneurial Structure
9.9 Matrix Organization
9.10 Strategic Business Units
9.11 Why Business Models Matter
9.12 Telling a Good Story
9.13 Tying Narrative to Numbers
9.14 Evolution and Revolution
9.15 Summary
9.16 Self-assessment questions
10. Implementing Strategy: II 253
10.1 Introduction
10.2 Data vs Information
10.3 Control Systems
10.4 Strategic Decision Making
10.5 Corporate Social Responsibility
10.6 Values and Ethics
10.7 Summary
10.8 Self-assessment questions
11. Implementing Strategy: III 283
11.1 Introduction
11.2 Functional Strategies
11.3 Manpower Planning
11.4 Planning Process
11.5 Capital Structure Planning
11.6 Marketing Plan
11.7 R&D Planning
11.8 The Knowledge Creating Company
11.9 Supply Chain Management
11.10 Customer Relationship Management
11.11 Outsourcing, Mergers and Acquisitions
11.12 Synergy
11.13 Summary
11.15 Self-assessment questions
12. Strategic Evaluation and Control 337
12.1 Introduction
12.2 Levels of Evaluation
12.3 Types of Strategic Controls
12.4 Types of Operational Controls
12.5 Evaluating Corporate Strategy
12.6 Reasons for Transformational Failure
12.7 Summary
12.8 Self-assessment questions