Strategic management : formulation, implementation, and control
Publication details: Tata McGraw Hill Education Pvt. Ltd. 2011 New DelhiEdition: Ed.10Description: xxvi,788pISBN:- 9780070264380
- 658.4012 PEA
Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|
Book | CEPT Library | BK | 658.4012 PEA | Available | 015695 |
CONTENTS
Part One
OVERVIEW OF STRATEGIC MANAGEMENT
Chapter 1: Strategic Management 2
Part Two STRATEGY FORMULATION
Chapter 2: Company Mission 24
Chapter 3; Corporate Social Responsibility and Business Ethics 53
Chapter 4: The External Environment 93
Chapter 5: The Global Environment 134
Chapter 6: Internal Analysis 169
Chapter 7: Long-Term Objectives and Strategies 212
Chapter 8: Business Strategy 257
Chapter 9: Multibusiness Strategy 287
Part Three
STRATEGY IMPLEMENTATION, CONTROL, AND INNOVATION
Chapter 10: Implementation 319
Chapter 11: Organizational Structure 355
Chapter 12: Leadership and Culture 392
Chapter 13: Control, Innovation, and Entrepreneurship 426
Part Four
CASES
Guide to Strategic Management Case Analysis 468
BusinessWeek Cases 476
Comprehensive Cases 529
Glossary 759
Name Index 767
Subject Index 776
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