Zero to one : notes on startups or how to build the future
Publication details: Virgin books London 2014Description: 210pISBN:- 9780804139298
- 658.11 THI
Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|
Book | CEPT Library | Faculty of Technology | 658.11 THI | Available | 015682 |
CONTENTS
Preface: Zero to One 1
1 The Challenge of the Future 5
2 Party Like It’s 1999 12
3 All Happy Companies Are Different 23
4 The Ideology of Competition 35
5 Last Mover Advantage 44
6 You Are Not a Lottery Ticket 59
7 Follow the Money 82
8 Secrets 93
9 Foundations 107
10 The Mechanics of Mafia 118
11 If You Build It, Will They Come? 126
12 Man and Machine 140
13 Seeing Green 152
14 The Founder’s Paradox 173
Conclusion: Stagnation or Singularity? 191
Index 197
Acknowledgments 197
Illustration Credits 199
Index 201
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