CONTENTS
Acknowledgments iii
Introduction v
Section I
Graphic Design David Brett
Drawing and the Ideology of Industrialization 3
Bradford R. Collins
The Poster as Art; Jules Cheret and the Struggle for the Equality of the Arts in Late Nineteenth-Century France 17
Paul Shaw
Tradition and Innovation: The Design Work of William Addison Dwiggins 28
Enric Satue
Super Veloz: A Typographic System for the Small Printer 44
Gyorgy Haiman
Imre Kner and the Revival of Hungarian Printing 53
Ellen Mazur Thomson
Alms for Oblivion: The History of Women in Early American Graphic Design 64
Section II
Design in the American Corporate Milieu Roland Marchand
The Designers go to the Fair, I: Walter Dorwin Teague and the Professionalization of Corporate Industrial Exhibits, 1933-1940 89
Roland Marchand
The Designers go to the Fair, II: Norman Bel Geddes, the General Motors "Futurma," and the Visit-to-the-Factory Transformed 103
David Gartman
Harley Earl and the Art and Color Section: The Birth of Styling at General Motors 122
Dennis P. Doordan
Design at CBS 145
Dennis P. Doordan
Promoting Aluminum: Designers and the American Aluminum Industry
Section III
Design in the Context of National Experience
James A. Schmeichen
Reconsidering the Factory Art-Labor, and the Schools of Design in Nineteenth-Century Britain 167
Larry D. Lutchmansingh
Evolutionary Affinity in Arthur Mackmurdo's Botanical Design 178
Mitchell Schwarzer
The Design Prototype as Artistic Boundary: The Debate on History and Industry in Central European Applied Arts Museums, 1860-1900 185
Matthew Turner
Early Modern Design in Hong Kong 200
Shou Zhi Wang
Chinese Modern Design: A Retrospective 213
Svetlana Sylvestrova
That Was the Beginning 242
John Turpin
The Irish Design Reform Movement of the 1960s 252
Sources 271
bout the Contributors 273