CONTENTS
FOREWORD XVII
PREFACE XIX
LIST OF CONTRIBUTORS XXV
SECTION I
SUSTAINABLE AND RESPONSIBLE TOURISM
CHAPTER 1 REGIONAL DEVELOPMENT AND SUSTAINABILITY : 3-25
CULTURAL TOURISM IN THE SOUTHERN REGION OF JALISCO
CHAPTER 2 THE APPLICATION OF SUSTAINABLE TOURISM INDICATORS IN
THE DEVELOPPMENT OF TAMAN RIMBA TELOK BHANG, PENANG, MALAYSIA 26-41
CHAPTER 3 RURAL TOURISM DEVELOPMENT : CONSTRAINS AND POTENTIAL WITH SPECIAL REFERENCE TO AGRI-TOURISM 42-53
CHAPTER 4 CHANGING EXPECTATIONS OF TRADITIONAL PILIGRAM :
AN ANALYSIS OF EXPECTATIONS AND MOTIVATIONS OF TOURISTS VISITING BADRI-KEDAR TOURISM ZONE 54-68
CHAPTER 5 A COMPARATIVE ANALYSIS OF MWALUGHANJE ELEPHANT SANCTUARY AND RUKINGA WILDLIFE SANCTUARY IN KENYA 69-84
CHAPTER 6 ENVIRONMENTAL PRACTCES IN A MEDIUM SIZE HOTEL : A CASE STUDY APPROACH 85-107
CHAPTER 7 PLANNING CONSIDERATIONS FOR TOURISM IN THE MINHO-LIME REGION (NORTHWEST PORTUGAL) 108-123
SECTION II
COMMUNITY DEVELOPMENT BY TOURISM
CHAPTER 8 DEVELOPMENT OF A STANDARD MEASUREMENT SCALE TO MEASURE COMMUNITY ATTITUDE TOWARDS IMPACTS OF TOURISM IN MALAYSIA 127-153
CHAPTER 9 COMMUNITY-BASED ECOTOURISM AND SUSTAINABLE DEVELOPMENT SUPPORTED BY CASE STUDY : KUMAON HIMALAYAS 154-168
SECTION III
CASE STUDIES AND PRACTICES ON TOURISM TRENDS
CHAPTER 10 TOURIST'S USE OF PUBLIC TRANSPORT INFORMATION :
A CASE STUDY IN PENANG ISLAND
CHAPTER 11 REBUILDING DESTINATION FUNCTIONALITY :
A STRATEGIC FRAMEWORK TOWARDS CRSIS COMMUNCATION 180-196
CHAPTER 12 TRUST IN THE ONLINE HOTEL BOOKING DECISION 197-208
CHAPTER 13 ENDGENOUS PROJECT ON RURAL TOURISM : A CASE STUDY OF KALAMKARI 209-219
CHAPTER 14 CAUSALITY BETWEEN TOURISM AND EDUCATION 220-226
CHAPTER 15 GREENING THE MARIKINA CITY : CYCLING AS AN ALTERNATIVE TRANSPORTATION 227-239
CHAPTER 16 THE STUDY OF RELATIONSHIP BETWEEN CLIMATE AND ANNUAL TOURISM TRENDS CONDITION : CASE OF TABRIZ, IRAN 240-251
INDEX 253-255