Branding for the public sector : creating, building and managing brands people will value

By:

Temporal, Paul

Publication details: West Sussex John Wiley and Sons 2015Description: viii,279pISBN:

978118756317

Subject(s):

DDC classification:

658.804 TEM

Contents:

CONTENTS Preface vii PART ONE: The Importance of Branding and Building Brand Strategy 1 The Public Sector and Branding 5 Public Sector Brand Categories 19 The Nation Brand Effect and Brand Architecture 47 Building a Power Public Sector Brand: Visions, Values, Emotions and Personalities 67 Brand Positioning 99 PART TWO: Implementing and Managing Public Sector Brands 141 Public Sector Brand Management 145 Brand Communications Strategy 173 Brand Engagement 203 Tracking Brand Success 221 The Future of Public Sector Branding 243 Author biography 267 Acknowledgements 269 Index 271

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Book	CEPT Library	Faculty of Management	658.804 TEM	Available		014573

Total holds: 0

CONTENTS
Preface vii
PART ONE: The Importance of Branding and Building Brand Strategy 1
The Public Sector and Branding 5
Public Sector Brand Categories 19
The Nation Brand Effect and Brand Architecture 47
Building a Power Public Sector Brand: Visions, Values, Emotions and Personalities 67
Brand Positioning 99
PART TWO: Implementing and Managing Public Sector Brands 141
Public Sector Brand Management 145
Brand Communications Strategy 173
Brand Engagement 203
Tracking Brand Success 221
The Future of Public Sector Branding 243
Author biography 267
Acknowledgements 269
Index 271

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