CONTENTS Forward ix Preface xi List of Contributors xiii 1 Indian Rural Markets: A Competitive Edge 1 in Tapping Potentiality of Rural India Kiran Kumar P, Lingaraju M and Jayasheela 2 Agricultural Marketing in India: Problems and Strategies 17 P. Venkataramana and Subhaprada Patnaik 3 Agricultural Markets in India: Issues and Concerns 25 Shoukat AH M Magalmani 4 Role of Public-Private Partnership in Indian 44 Agriculture Marketing Paramashivaiah and Channaveera Gowda 5 The Role of Contract Farming in Agricultural 50 Marketing in India MadhuTUand HarishaH 6 Role of APMC's in Agricultural Marketing in 60 India: A Study Vilas M. Kadrolkar 7 Application of E. A.J. Johnson's Model to the 74 Regulated Markets of Bellary District V. B. Saviramath 8 Random Walk Theory in Indian Agricultural 83 Commodity Derivative Market K. Padmasree Jalandhar, A. Bharathi Devi and A. S. J. Achari 9Hi-tech Tools for Market-driven Economy 96 Ravindra Kumar B. 10 Role of Commodity Exchanges and Aggregators 102 in Development of Agricultural Market in India Safeer Pasha M., Rajakumar.D and Siddappa 11 Agricultural Marketing and ICT in India: 113 Perspective and Prospective Raghavendra Rao and V. Basil Hans 12 The Role of Information arid Communication 135 Technology in Agriculture Marketing Mudhu Kumar K.M, Divya Kumar M.C and K.A Rajanna 13 The Moving Trends of E-Business and 144 Agribusiness Aspects in India V. Madhukar and Murali Vallapureddy 14 Advent of Organized Retailers in Agriculture 150 Produce Markets- A Case Study Sumathi. K and Vidya. R 15 Rationale of Factor Productivity and Efficient Price 160 Mechanism in Agriculture Market Economies P. P. Sajimon 16 Problems and Prospects of Maize Marketing: 177 A Case Study of Davangere Taluk Ravi N. Kadam and Sidling Swamy 17 Effective Pricing Mechanisms of Agro Products- 191 A Case Study of Kadur, APMC Anuradha T.S, Yeshwant Rao N and Sandhya C 18 Role of Cooperative Institutions in Areca nut 200 Marketing in India: With Special Reference to CAMPCO T Krishna Murthy 19 Performance of Cooperative Marketing: 219 A Study of CAMPCO Preethi K.A. and Shripathi Kalluraya P. 20 Impact of Seed Producing Farmers in North 232 Karnataka: A Case Study of Haveri District Sheshagiri. B, G. G. Honkan and L. D. Vaikunthe 21 Dairy Industry : Areas of Concern 247 Vigneshwara Varmudy 22 Legal and Economic Impact of Protection of 264 Plant Varieties in India Arundhari S. Kulkarni 23 A Critical Analysis of UPOV in the Context of 280 Farmers Rights in Developing Countries Bheemabai S. Mulage 24 Role of SHGs in Promoting Women in 291 Agricultural Marketing Wajeeda Ban and Shripathi K.P 25 Marketing Facilities for Agricultural Products: 304 Opportunities and Challenges Shripathi K.P. 26 Sustainable Agriculture: Issues and Challenges: 318 A Case Study in Goa Debasish Mazumdar 27 Market Prospects: Issues 328 Pallavi S. Kusugal Index 333