Preface ix
Guided Tour xxv
PART 1 Concepts and Techniques for Grafting and Executing Strategy
Section A: Introduction and Overview
Chapter 1 What is Strategy and Why is it Important? 2
Chapter 2 Charting a Company's Direction: its Vision, Mission, Objectives, and Strategy 18
Section B: Core Concepts and Analytical Tools
Chapter 3 Evaluating a Company's External Environment 47
Chapter 4 Evaluating a Company's Resources, Capabilities, and Competitiveness 83
Section C: Crafting a Strategy
Chapter 5 The Five Generic Competitive Strategies 127
Chapter 6 Strengthening a Company's Competitive Position 154
Chapter 7 Strategies for Competing in International Markets 185
Chapters Corporate Strategy 223
Chapter 9 Ethics, Corporate Social Responsibility, Environmental Sustainability, and Strategy 267
Section D: Executing the Strategy
Chapter 10 Building an Organization Capable of Good Strategy Execution 299
Chapter 11 Managing Internal Operations 331
Chapter 12 Corporate Culture and Leadership 363
PART 2 Cases in Crafting and Executing Strategy
Section A: Crafting Strategy in Single-Business Companies
Case 1 Mystic Monk Coffee C-2
Case 2 Costco Wholesale in 2012: Mission, Business Model, and Strategy C-7
Case 3 Harry Lindsol's Textbook Decision: An Ebook or a Traditional College Textbook C-31
Case 4 AXIS Bank Banking on Technology and Market Segments for Competitive Space C-39
Case 5 Under Armour—Challenging Nike in Sports Apparel C-51
Case 6 HT Media Facing Competitive & Technological Convergence Challenges in 21 st Century C-71
Case 7 Coach Inc. in 2012: Its Strategy in the "Accessible" Luxury Goods Market C-89
Case 8 "TATA-Nano-vation" C-102
Case 9 Hewitt Associates Attempting to be Different in a Crowd C-111
Case 10 The Taj Hotels—Attempting a Broad Competitive Global Niche
while Maintaining Brand Equity C-123
Case 11 Netflix in 2012: Can It Recover from Its Strategy Missteps? C-137
Case 12 Equal Exchange: Trading Fairly and Making a Profit C-161
Case 13 Google's Strategy in 2012 C-185
Case 14 Apple Inc. in 2012: Can It Sustain Its Growth and Defend against New Competitive Threats?
C-207
Case IS AMUL—India's Pride C-220 Case 16 Eastman Kodak in 2012: Will Its Post-Bankruptcy Strategy Be Successful? C-234
Case 17 Nucor Corporation in 2012: Using Economic Downturns as an Opportunity to Grow Stronger
C-245
Case 18 Tata Motors: Can It Become a Global Contender in the Automobile Industry? C-274 Case 19 7-Eleven in Taiwan: Adaptation of Convenience Stores to New Market Environments C-285
Section B: Grafting Strategy in Diversified Companies
Case 20 The Walt Disney Company: Its Diversification Strategy in 2012 C-303
Case 21 Kraft Foods Inc.: Will the Spinoff of Its North American Grocery
Business Lead to Increased Shareholder Value? C-319
Section C: Implementing and Executing Strategy
Case 22 Robin Hood C-334
Case 23 Dilemma at Devil's Den C-336
Case 24 Starbucks in 2012: Evolving into a Dynamic Global Organization C-339
Case 25 Herman Miller Inc. in 2012: An Ongoing Case of Reinvention and Renewal C-370
Case 26 Henkel: Building a Winning Culture C-386
Case 27 Misplaced Leadership Lessons C-402
Section D: Strategy, Ethics, and Social Responsibility
Case 28 Vishala Printers—Challenges of Differentiation in Cluttered Markets C-406
Case 29 The Upper Big Branch Mine Disaster C-409
Case 30 Frog's Leap Winery in 2011—the Sustainability Agenda C-417
Guide to Case Analysis CA-43S
Company Index I.I
Name Index 1.20
Subject Index 1.29