Strategic management of technological innovation

By:

Schilling Melissa A

Publication details: 2014 Tata McGraw Hill Education Pvt. Ltd. New DelhiEdition: Ed.2Description: xv,313pISBN:

9780070667129

DDC classification:

658.514 SCH

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Holdings
Item type	Current library	Collection	Call number	Status	Notes	Date due	Barcode	Item holds
Book	CEPT Library	Faculty of Management	658.514 SCH	Available	Bill No. c-7390 Dt.30/04/2014		012517

Total holds: 0

CONTENTS
Introduction 1
PART ONE
Industry Dynamics of Technological Innovation 11
Sources of Innovation 13
Types and Patterns of Innovation 37
Standards Battles and Design Dominance 63
Timing of Entry 83
PART TWO
Formulating Technological Innovation Strategy 101
Defining the Organization's Strategic Direction 103
Choosing Innovation Projects 127
Collaboration Strategies 153
Protecting Innovation 177
PART THREE
Implementing Technological Innovation Strategy 203
Organizing for Innovation 205
Managing the New Product Development Process 229 Managing New Product Development Teams 255
Grafting a Deployment Strategy 271
INEDEX 297

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