Text| Item type | Current library | Collection | Call number | Status | Notes | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|---|
| Book | CEPT Library | Faculty of Architecture | 658.4 GLA | Available | Status:Catalogued;Bill No:09CEPT01 | 004795 |
Contents Introduction 3 ONE The Three Rules of Epidemics 15 TWO The Law of the Few: Connectors, Mavens, and Salesmen 30 THREE The Stickiness Factor: Sesame Street, Blue's Clues, and the Educational Virus 89 FOUR The Power of Context (Part One): Bernie Goetz and the Rise and Fall of New York City Crime 133 FIVE The Power of Context (Part Two): The Magic Number One Hundred and Fifty 169 SIX Case Study: Rumors, Sneakers, and the Power of Translation 193 SEVEN Case Study: Suicide, Smoking, and the Search for the Unsticky Cigarette 216 EIGHT Conclusion: Focus, Test, and Believe 253 Endnotes 260 Acknowledgments 271 Index 273
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