Technology strategy for managers and entrepreneurs
Material type:
TextPublication details: Delhi Dorling Kindersley (India) Pvt. Ltd. 2009Description: xx,401pISBN: - 813172493X
- 658.514 SHA
| Item type | Current library | Collection | Call number | Status | Notes | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|---|
| Book | CEPT Library | Faculty of Architecture | 658.514 SHA | Available | Status:Catalogued;Bill No:099983 | 005857 |
CONTENTS Chapter 1 Introduction 1 SECTION A: UNDERSTANDING TECHNOLOGICAL CHANGE 16 Chapter 2 Technology Evoloution 16 Chapter 3 Technology Adoption and Diffusion 45 Chapter 4 Sources of Innovation 71 SECTION B: COMING UP WITH INNOVATIONS 96 Chapter 5 Selecting Innovation Projects 96 Chapter 6 Customer Needs 117 Chapter 7 Product Development 144 SECTION C: BENEFITING FROM INNOVATION 170 Chapter 8 Patents 170 Chapter 9 Trade Secrets, Trademarks, and Copyrights 196 Chapter 10 Capturing Value from Innovation 226 Chapter 11 Competitive Advantage in High-Tech Industries 248 Chapter 12 Technical Standards 269 Chapter 13 Strategy in Networked Industries 288 SECTION D: FORMULATING TECHNOLOGY STRATEGY 308 Chapter 14 Collaboration Strategies 308 Chapter 15 Strategic Human Resource Management of Technical Professionals 335 Chapter 16 Organization Structure for Technology Strategy 358 Name Index 387 Subject Index 393
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