Contents in Brief Preface to the Third Edition vii Preface to the First Edition xiii Acknowledgements xv List of Exhibits xxix Part 1: An Overview of Strategic Management and Business Policy Chapter 1: Introduction to Strategic Management and Business Policy 2 Part 2: Establishment of Strategic Intent Chapter 2: Hierarchy of Strategic Intent 30 Part 3: Strategy Formulation Chapter 3: Environmental Appraisal 66 Chapter 4: Organisational Appraisal 108 Chapter 5: Corporate-Level Strategies: Concentration, Integration and Diversification 144 Chapter 6: Corporate-Level Strategies: Internationalisation, Cooperation and Digitalisation 170 Chapter 7: Corporate-Level Strategies: Stability, Retrenchment and Restructuring 213 Chapter 8: Business-Level Strategies 239 Chapter 9: Strategic Analysis and Choice 274 Part 4: Strategy Implementation Chapter 10: Activating Strategies 310 Chapter 11: Structural Implementation 344 Chapter 12: Behavioural Implementation 387 Chapter 13: Functional and Operational Implementation 432 Part 5: Strategic Evaluation Chapter 14: Strategic Evaluation and Control 486 Part 6: Applying Strategic Management Case Studies Case 1: Air Deccan: Revolutionising the Indian Skies 531 Case 2: Maruti Udyog Limited: The Competition Ahead 551 Case 3: The Petroleum Industry of India in 2008 570 Case 4: Bharat Petroleum Corporation Ltd 586 Case 5: On the Job: Strategy Case of Naukri.Com 604 Case 6: Reliance Retail: A Fresh Approach Towards Retailing in India 613 Case 7: Food World: Forerunner of Organised Food Retailing in India 621 Case 8: Banking on Paradise: Strategy Case of the Jammu and Kashmir Bank 637 Case 9: The Intel-nationalisation Strategy of Wipro in Europe 649 Case 10: A Strategy Case of the Rajasthan Shiksha Karmi Project 657 Name Index 673 Organisation Index 681 Subject Index 689