About the Auther xvi Preface xvii Acknowledgementsxxiii PART 1 THE INDIVIDUAL AND SOCIETY1 1 Taking a new Look at a familiar World 2 2 Seeing and Thinking Sociologically18 PART II THE CONSTRUCTION OF SELF AND SOCIETY 51 3 Building Reality : The Social Construction of Knowledge 52 4 Building Order : Culture and History94 5 Building Identity : Sociolization 127 6 Building Image : The Presentation of Self 163 7 Building Social Relationships : Intimacy and Families 199 8 Constructing Difference : Social Deviance 244 PART III SOCIAL STRUCTURE, INSTITUTION, AND EVERYDAY LIFE 283 9 The Structure of SOciety : Organizations, Social Institutions, and Globalization284 10 The Architecture of Stratification : Organizations, Social and Inequality 327 11 The Architecture of Inequility : Race and Ethnicity 381 12 The Architecture of Inequility : Sex and Gender426 13 The Global Dynamics of Population : Demographic Trends 462 14 Architects of Change : reconstructing Society 502 References 537 Credits 579 Glossary/Index 583