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Rural marketing management

By: Material type: TextTextPublication details: New Delhi Adhyayan Publishers & Distributors 2009Description: viii,228pISBN:
  • 8184351429
DDC classification:
  • 658.8 PAN
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Holdings
Item type Current library Collection Call number Status Notes Date due Barcode Item holds
Book CEPT Library Faculty of Planning 658.8 PAN Available Status:Catalogued;Bill No:7085 006402
Total holds: 0

CONTENT Preface v 1. Connecting Rural Market 1 2. Concept of Rural Marketing 13 3. Rural Marketing Research 25 4. Behaviour of Rural Consumer 36 5. Distribution Channels 43 6. Product Planning 58 7. Rural Marketing: SWOT Analysis 68 8. Education in Rural Marketing 81 9. Cause Related Marketing 87 10. Strategic Green Marketing 110 11. Rural Development Through MPLADS 135 12. Commodity Markets 152 13. Marketing Micro-Finance Products in Rural Markets 163 14. MNCs in Rural Marketing 180 15. Social Marketing 198 Index 222

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