Rural marketing in India : current scenario

By:

Shinde, Rajesh S

Material type: Text

TextPublication details: Jaipur ABD Pubs. 2010Description: v,283pISBN:

8183762778

DDC classification:

658.8 SHI

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Holdings
Item type	Current library	Collection	Call number	Status	Notes	Date due	Barcode	Item holds
Book	CEPT Library	Faculty of Planning	658.8 SHI	Available	Status:Catalogued;Bill No:7262		007191

Total holds: 0

CONTENTS Preface v 1. The Prologue 1 2. Analysis of Marketing Environment : Trends and Mega-Trends 42 3. Analysis of Consumer Markets and Buyer's Behaviour 84 4. Structure and Type of Rural Market 113 5. Re view of Literature 140 6. Profile of the Study Area 157 7. The Fast Moving Consumer Goods 186 8. Findings and Data Interpretation 220 9. Conclusion and Suggestions 261 Bibliography 271 Index 278

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