Contents Preface xi List of Contributors xiii 1.Entrepreneurship Development in Rural Areas 1 Anil Bhat, Jyoti Kachroo 2.Determinant of Rural Non-Farm Employment in Uttar Pradesh: District level analysis 19 Aviral Pandey and Rakesh Raman 3.Strategy for Sustainable Indian Agriculture in Global Village 37 Bandaru Srinivasa Rao and Nannaptmeni Chandm Sekhara Rao 4.Rural Artisans in Select Districts of Rajasthan - A Case Study 51 Dalbir Singh & Maithili R.P. Singh 5.Issues, Challenges and Need for the Effectiveness of Pre-Primary Education in Nigeria for Educational and National Development 63 Erhinyodavwe, I. Johnson 6.Gender Equality: A Way towards Sustainable Development 72 Hema Bhatt 7.Status and Decision Making Power of Agricultural Farm Woman: A Study in West U.P. 84 Kavita, A.K.Singh & Sandeep Kumar 8.Agrarian Reform and Land Policy Development in Post Independence India 105 S. Mookiah & S. Jothimani 9.Contract Farming and Rural Producers in Punjab: Organisation, Impacts and Strategies 119 Naresh Singla 10.Supervisory Practices of Secondary School Principals and Factors Competing With These Practices 135 OSAKWE,Regina N. 11.Exploring Indian Rural Market - The Journey Ahead 152 Osman Bin Salam & Reshma Nikhat 12.Rural India: Hype or Fact? 161 Pratik C. Patel 13.Impact of National Rural Health Mission (NRHM) in Improving the Rural Health Scenario in India 174 Rakesh Dwivedi & Mohini Gauttam 14.Sustainability of Self Help Groups through Formation of Federations 183 Ramesh Kumar Miryala 15.Is Poor Women Underinsured? A case study of Saughat block in Basti District of Uttar-Pradesh 190 Ramu Maurya 16.Managing Rural Poverty in India: Post Reform Experience 221 C. Satapathy & G. Sahu 17.Rural Marketing in India: A Competitive Strategy 246 N.Santosh Ranganath and K.Atchyuta Rao 18.A Comparative Study on Dairy Products and It's Distribution Channels with Special Reference to Vijaya Dairy, Krishna District, Andhra Pradesh 259 M. Sivakoti Reddy & Sheela Srivastava 19.An Insight into Microfinance Dynamics in Indian Perspective 271 Siddharth Verma & Ankit Saxena 20.Enhancing Income of Farmers through Branding of Agricultural Produce 283 Vikas Kumar Singh 21.Urban to Rural - A Paradigm Shift in Indian Market 316 Saurabh Srivastava 22.Concentration on Rural Market to Reach the Consumers - Successful Cases to Tap the Rural Markets 325 G. Vedanthadesikan 23.Changing Scenario of Indian Rural Market: A Brief Profile 344 Vivek Tiwari & Rajeev Kumar Malik 24.ICT- The Back bone for Sustainable Growth of Farm Management -A Study with Reference to Dakshina Kannada District. 358 Dr.Y.M.Raju 25.Role of the Banking Sector in Providing Credit to the Priority Sector: An Analytical Study 372 Tahira Akhtar