Rural India : vision and action. Vol.XVIII : rural marketing : structure and growth

By:

Kashyap, G. B. Ed

Contributor(s):

Garg, J. P. Ed

Material type: Text

TextPublication details: Delhi Vista International Pub. House 2008Description: xi,250pISBN:

8189942425

DDC classification:

307.14120954 KAS

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Holdings
Item type	Current library	Collection	Call number	Status	Notes	Date due	Barcode	Item holds
Book	CEPT Library	Faculty of Planning	307.14120954 KAS	Available	Status:Catalogued;Bill No:6836		004996

Total holds: 0

CONTENTS Introduction v Preface ix 1.Structure of India Rural Market 1 2. Development of Rural Marketing 13 3. GIS for Rural Marketing 35 4. Agricultural Marketing 45 5. Emerging Trends in Rural Marketing 97 6. Impact of ICTs in Rural Marketing 121 7. Marketing Extension 141 8.Food Marketing 167 9. Rural Credit System 189 10. Local Marketing Initiatives 209 Bibliography 247 Index 249

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