CONTENTS List of contributors vii Introduction 1 Martin W. Bauer and George Gaskell 1 Quality, Quantity and Knowledge Interests: Avoiding Confusions 3 Martin W. Bauer, Bas Aarts Part IConstructing a Research Corpus 2 Corpus Construction: a Principle for Qualitative Data Collection 19 Martin W. Bauer and Bas Aarts 3 Individual and Group Interviewing 38 George Gaskell 4 Narrative Interviewing 57 Sandra Jovchelovitch and Martin W. Bauer 5 Episodic Interviewing 75 Uwe Flick 6 Video, Film and Photographs as Research Documents 93 Peter Loizos 7 Bemetology: towards Continuous (Self-) Observation and Personality Assessment 108 Gerhard Fafinacht Part II Analytic Approaches for Text, Image and Sound 8 Classical Content Analysis: a Review 131 Martin W. Bauer 9 Argumentation Analysis 152 Miltos Liakopoulos 10 Discourse Analysis 172 Rosalind Gill 11 Analysis of Conversation and Talk 191 Greg Myers 12Rhetorical Analysis 207 Joan Leach 13 Semiotic Analysis of Still Images 227 Gemma Penn 14Analysis of Moving Images 246 Diana Rose 15 Analysing Noise and Music as Social Data 263 Martin W. Bauer Part IIIComputer Assistance 16 Computer-Assisted Analysis: Coding and Indexing 282 Udo Kette 17 Keywords in Context: Statistical Analysis of Text Features 299 Nicole Kronberger and Wolfgang Wagner Part IVIssues of Good Practice 18 Fallacies in Interpreting Historical and Social Data318 Robert W.D. Boyce 19 Towards Public Accountability: beyond Sampling, Reliability and Validity 336 George Gaskell and Martin W. Bauer Glossary 351 Index 368