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Power of strategy innovation : a new way of linking creativity and strategic planning to discover great business opportunities

By: Contributor(s): Material type: TextTextPublication details: New Delhi Prentice Hall of India Pvt. Ltd. 2007Description: xviii,286pISBN:
  • 812033311X
DDC classification:
  • 658.4012 JOH
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Holdings
Item type Current library Collection Call number Status Notes Date due Barcode Item holds
Book CEPT Library Faculty of Management 658.4012 JOH Available Status:Catalogued;Bill No:351 008143
Total holds: 0

CONTENTS Acknowledgments vii Intorduction ix Part 1 : The What and Why of Strategy Innovation 1 1 Strategy meets innovation 3 2 Strategy innovation is managing the future 13 3 Strategy innovation is not strategic planning 28 4 The discovery process 38 Part 2 : A Guide for Implementation 55 5 The discovery process : the Moen story 57 6 The discovery process : staging phase 71 7 The discovery process : aligning phase 106 8 The discovery process : exploring phase 136 9 The discovery process : creating phase 185 10 The discovery process : mapping phase 211 Part 3 : Advanced Strategy Innovation 227 11 Maximizing the discovery process 229 12 Formalizing a strategy innovation system 247 Epilogue : The future of strategy innovation 269 Glossary 273 Recommended Readings 279 Index 283

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