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Outsmart ! : how to do what your competitors can't Book

By: Material type: TextTextPublication details: Delhi Dorling Kindersley (India) Pvt. Ltd. 2008Description: xiv,188pISBN:
  • 8131720500
DDC classification:
  • 650.1 CHA
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Holdings
Item type Current library Collection Call number Status Notes Date due Barcode Item holds
Book CEPT Library Faculty of Architecture 650.1 CHA Available Status:Catalogued;Bill No:SAL/156 004309
Total holds: 0

CONTENTS Introduction..x Chapter 1 It's a Smart, Smart, Smart, Smart World ..2 Chapter 2 Compete by Seeing What Others Don't: How Sonicbids Spotted a 5 Billion Market. 20 Chapter 3 Compete by Thinking Outside the Bubble: MinuteClinic Delivers Healthcare Retail 38 Chapter 4 Compete by Using All You Know: Basics Are Blazing at Smith & Wesson.. 58 Chapter 5 Compete by Changing Your Frame of Reference: HowShutterfly Saw the Bigger Picture.. ..80 Chapter 6 Compete by Doing Everything Yourself: S.A. Robotics-Reaching Into Every Detail.. 96 Chapter 7 Compete by Tapping the Success of Others: Jibbitz Wins by Riding a Croc..114 Chapter 8 Compete by Creating Order Out of Chaos: Partsearch Finds the Item You Need.. 130 Chapter 9 Compete by Simplifying Complexity: SmartPak Brings Stability to the Stables.. 146 Epilogue.. 164 Index . 176

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