Market orientation in non-profit organisations : innovativeness, resource scarcity, and performance

By:

Modi, Pratik

Material type: Text

TextSeries: IRMA working paper ; No.227Publication details: Anand Institute of Rural Management (IRMA) 2011Description: ii,34pDDC classification:

658.048 MOD

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Holdings
Item type	Current library	Collection	Call number	Status	Notes	Date due	Barcode	Item holds
Book	CEPT Library	BK	658.048 MOD	Available	Status:Catalogued;Bill No:GRATIS		TEM389

Total holds: 0

CONTENTS Abstract 1 Introduction 1 2 Theoretical Framework 3 2.1 Market Orientation in Non-Profit Organisations 2.2 Hypotheses Development 3 Methodology 11 3.1 Data Collection 3.2 Dealing with Common Method Biases 3.3 Measures 4 Structural Model Evaluation and Results 17 4.1 Does Resource Scarcity Moderate the Market Orientation and Performance Link? 4.2 Do Sources of Funding Moderate the Market Orientation and Performance Link? 5 Conclusions and Implications 21 5.1 Limitations Acknowledgements References

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