CONTENT How to Get the Most from this Book 9 Definitions 10 Definitions / Glossary of Terms 12 Context / Introduction 16 1 THE TELEVISION AGE 25 The Arrival of Television 26 The Influence of Television Magazine Case Study 30 The Influence of Television Advertising 35 A New Wave 38 Context A Post-modern Sensibility 42 The Influence of Television Penguin Books Case Study 2 LANGUAGE WITHOUT BOUNDARIES 53 Context The Origins of Writing The Rebus 55 Context / The Rebus / Connecting Writing with Sound 56 Utopian Ideals 58 Isotype Institute/1941-1969 58 The Rationale for Isotype / Words Divide: Pictures Unite 65 Context / The Politics of Writing 66 The Principles of Isotype Symbols 70 Isotype and Colour 76 Isotype and Linguistics / Value 78 Blissymbolics / Semantography / The Visual Language of C.K. Bliss 84 Blissymbolics / The Principles 86 Blissymbolics / Linguistics 88 Universal Perception / Adrian Frutiger 90 3 A NEW TYPOGRAPHY 101 Day-Glo Constructivism / Reprocessing 102 New Primitives 110 New Primitives / Neo-Modernism 115 Light the Blue Touch Paper and Stand Well Back 116 Fuse 118 Fuse / Typing Pictures 123 Context / The Printing Press 137 Context / Gender and the Alphabet 139 Context / Saved by Television 142 4 SAFETY, SPEED AND COMMERCE 145 The Pictogram 152/ Internationalism 146 5 CONVERGING TECHNOLOGIES 155 The Desktop Computer 156 Context / Technology as Catalyst 163 Context / Invading Languages 164 The Mobile Telephone 167 The Mobile Telephone Portable Identity 168 The Mobile Telephone / Frontline Reporters 172 Context / Amplifying Reality 173 SMS / Short Messaging System 174 Context / Summary 178 Bibliography 189 Index 190 Acknowledgements / Picture Credits 192