Internet marketing

By:

Nayak, Akshayakumar

Contributor(s):

Chiranjeev, Avinash

Material type: Text

TextPublication details: New Delhi Jnanada Prakashan 2010Description: vii,317pISBN:

8171394132

DDC classification:

658.8020285 NAY

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Holdings
Item type	Current library	Collection	Call number	Status	Notes	Date due	Barcode	Item holds
Book	CEPT Library	Faculty of Architecture	658.8020285 NAY	Available	Status:Catalogued;Bill No:315		007726

Total holds: 0

CONTENTS Foreword (v) 1. Introduction to Internet Marketing 1 2. Theories of Internet Marketing 17 3. Marketing on the Internet 72 4. Internet Marketing Standards 101 5. Online Marketing Strategies 131 6. Advertising and Marketing 171 7. The Idea of Internet Business 219 8. International Business and the Internet 227 9. Theory of Relationship Marketing 249 10. Internet and E-marketing Technology 265 11. Internet Integration in Business Marketing 278 Further Reading 306 Index 111

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