CONTENTS Foreword by John Seely Brownix Prefacexiii Acknowledgmentsxxi Prologue: Pasteur and the Dying Cowsxxiii 1 Foundations of Innovation1 1 Invention Is Not Enough3 2 Generative Innovators in Action31 3 Frames of Mind49 4 Observing77 2 The Eight Practices109 5 Practice One: Sensing111 6 Practice Two: Envisioning141 7 Practice Three: Offering173 8 Practice Four: Adopting187 9 Practice Five: Sustaining203 10 Practice Six: Executing219 11 Practice Seven: Leading241 12 Practice Eight: Embodying257 3 Journey to Mastery289 13 Building a Culture of Innovation291 14 Mastering the Mess313 15 Social Networking and Innovation343 16 Dispositions of the Masters365 Epilogue: Stradivarius Street379 Appendix 1 Eight Practices Summary Chart381 Appendix 2 Eight Practices Assessment Tool385 Appendix 3 Levels of Performance at Innovation389 Appendix 4 Somatic Exercises395 About the Authors401 Index403