Preface ix Introduction: The Entrepreneurial Economy 1 I. THE PRACTICE OF INNOVATION 17 1.Systematic Entrepreneurship 19 2.Purposeful Innovation and the Seven Sources for Innovative Opportunity 27 3.Source: The Unexpected 33 4.Source: Incongruities 51 5.Source: Process Need 62 6.Source: Industry and Market Structures 69 7.Source: Demographics 80 8.Source: Changes in Perception 90 9.Source: New Knowledge 98 10. The Bright Idea 119 11.Principles of Innovation 122 II. THE PRACTICE OF ENTREPRENEURSHIP 129 12.Entrepreneurial Management 131 13.The Entrepreneurial Business 135 14.Entrepreneurship in the Service Institution 162 15.The New Venture 172 III. ENTREPRENEURIAL STRATEGIES 191 16.'Fustest with the Mostest' 193 17.'Hit Them Where They Ain' t 203 18.Ecological Niches 215 19.Changing Values and Characteristics 225 Conclusion: The Entrepreneurial Society 235 Suggested Readings 248 Index 251