CONTENTS Contributors v Prologue xiii SECTION I ROLE OF MEMORY STRUCTURES IN MANAGERIAL AND ORGANIZATIONAL COGNITION 1 Shikha Dixit CREATIVITY : PROMISES AND POTENTIALS 15 Dr. S. S. Kaptan. Dr. S.B. Satlar A STUDY OF PERSONALITY PATTERNS OF HIGH AND LOW CREATIVE TRIBAL STUDENTS IN M.P. STATE 21 Sunil Bajpai OCCUPATIONAL SELF EFFICACY 33 Development and Standardization of a Psychological Measure) Sanjyot Pethc, Sushama Chaudhai i, Upindcr Dhar ROLE STRESS AMONG PROFESSIONALS 46 Saroj Kothari, Ahhay Kothari ROLE STRESS AMONG WOMEN BANK MANAGERS AND UNIVERSITY TEACHERS 56 Shaikh Abu) Birkat, Asma Parveen ROLE OF PSYCHOSOCIAL FACTORS IN THE MANAGEMENT OF STRESS IN HEART DISEASE PATIENTS 63 Wacl MusUiJ'a Fayez . S. M. Ashral' Imam COMPARISON OF MENTAL HEALTH STATUS OF DOCTORS, BUSINESSMEN AND ADVOCATES 74 Manisha Jain BUREAUCRATIC ORIENTATION AS A CORRELATE OF THINKING AMONGST EXECUTIVES 81 Santoxh Dhar. Upinder Dhar SECTION II SOCIAL ADVERTISING - A TOOL FOR DIFFERENTJATIONAND SOCIAL CHANGE 87 Renuka Garg EMOTION IN CONTEMPORARY INDIAN ADVERTISEMENTS 92 Arindam Gupta HOW DOES ADVERTISEMENT AFFECT THE CONSUMER'S BEHAVIOUR 98 Lajwanti , D. K. Chaturvedi. Kamlcsh Mandloi RELATIONSHIP MARKETING EFFECTIVENESS : A CIRCUMSTANTIAL PERSPECTIVE 109 Prashant Mishra, Abhay Kothari, Upinder Dhar KAMIKAZE PRICING -A SUICIDAL ATTEMPT 123 Dr. R. P. Saxena, Mala Srivaslava ROMANTICISM AND CLASSICISM AS CORRELATES OF BRAND LOYALTY (AN EMPIRICAL STUDY) 138 Prashant Mishra, Saniosh Dhar, Ankit Sineh SECTION III RISK MANAGEMENT IN THE NEW MILLENIUM 148 Rakesh Singh RISK MANAGEMENT: THE ROLE OF DERIVATIVES SECURITIES 160 Rahul Singh A LOOK AT SOME ISSUES FACING LEASING INDUSTRY IN INDIA 166 Yogeshwari Phatak SECTION IV SEMANTIC INFORMATION MODELLING USING OBJECT ORIENTATION 172 Heniant Sharma A STUDY OF PANCHAYAT LEADERSHIP IN HARYANA 178 C.S.Singhat linger A NEW LOOK AT EXECUTIVE COMPENSATION 188 G. P. Garg. Rajeev Gupla , Guurav Ambasht. OV'ERCOMING ORGANISATIONAL BARRIERS IN BUYER-SUPPLIER RELATIONSHIPS : A STUDY 204 S.S. Bhakar, Ahhay Kothuri, Prashunt Mishra REVALIDATION OF PERSONALITY JOB FIT IN INDIAN CONTEXT 212 Santosh Rangnekar, Upincler Dhar, Sanlosh Dhar A STUDY OF MARITAL ROLES IN CONSUMER DECISION MAKING IN DOUBLE INCOME AND SINGLE INCOME FAMILIES (An Emperk-al Study) 218 V.G.Kondalkar, Sajal Sahu Subject Index 225