Designing brand Identity : an essential guide for the entire branding team (Record no. 71550)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 04032 a2200169 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781118980828 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 741.606827 |
| Item number | WHE |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Wheeler, Alina |
| 245 ## - TITLE STATEMENT | |
| Title | Designing brand Identity : an essential guide for the entire branding team |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Ed.5 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Jersey |
| Name of publisher, distributor, etc | John Willey & Sons |
| Date of publication, distribution, etc | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi,324p. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Contents<br/>Front matter<br/>The book lab ii<br/>Foreword x<br/>Part 1 presents the fundamental concepts needed to jumpstart the branding process and creates a shared vocabulary for the entire team<br/>Basics<br/>Brand basics<br/>Brand 2<br/>Brand identity 4<br/>Branding 6<br/>Brand governance 8<br/>Brand strategy 10<br/>Why invest 12<br/>Stakeholders 14<br/>Culture 16<br/>Customer experience 18<br/>Cross cultures 20<br/>Brand architecture 22<br/>Symbols 24<br/>Names 26<br/>Taglines 28<br/>Staying on message 30<br/>Big idea 32<br/>Brand ideals<br/>Overview 34<br/>Vision 36<br/>Meaning 38<br/>Authenticity 40<br/>Coherence 42<br/>Flexibility 44<br/>Commitment 46<br/>Value 48<br/>Differentiation 50<br/>Longevity 52<br/>Brand elements<br/>Brandmarks 54<br/>Wordmarks 56<br/>Letterform marks 58<br/>Pictorial marks 60<br/>Abstract marks 62<br/>Emblems 64<br/>Dynamic marks 66<br/>Characters 68<br/>Brand dynamics<br/>Trends 70<br/>Making a difference 72<br/>Big data analytics 74<br/>Social media 76<br/>Smartphones 78<br/>Apps 80<br/>Private labeling 82<br/>Brand licensing 84<br/>Certification 86<br/>Crisis communications 88<br/>Personal branding 90<br/>China 92<br/>Before and after<br/>Brandmark redesign 94<br/>Packaging redesign 100<br/>Part 2 presents a universal process regardless of the project’s scope and nature. This section answers the question “Why does it take so long?”<br/>Process<br/>Process basics<br/>A process for success 104<br/>Managing the process 106<br/>Brand initiatives 108<br/>Measuring success 110<br/>Collaboration 112<br/>Decision making 114<br/>Intellectual property 116<br/>Design management 118<br/>Phase 1 Conducting research<br/>Overview 120<br/>Insight 122<br/>Market research 124<br/>Usability testing 126<br/>Marketing audit 128<br/>Competitive audit 130<br/>Language audit 132<br/>Audit readout 134<br/>Phase 2 Clarifying strategy<br/>Overview 136<br/>Narrowing the focus 138<br/>Positioning 140<br/>Brand brief 142<br/>Naming 144<br/>Renaming 146<br/>Phase 3 Designing identity<br/>Overview 148<br/>Identity system design 150<br/>Look and feel 152<br/>Color 154<br/>More color 156<br/>Typography 158<br/>Sound 160<br/>Trial applications 162<br/>Presentation 164<br/>Phase 4 Creating touchpoints<br/>Overview 166<br/>Content strategy 168<br/>Website 170<br/>Collateral 172<br/>Stationery 174<br/>Signage 176<br/>Product design 178<br/>Packaging 180<br/>Advertising 182<br/>Placemaking 184<br/>Vehicles 186<br/>Uniforms 188<br/>Ephemera 190<br/>Phase 5 Managing assets<br/>Overview 192<br/>Changing brand assets 194<br/>Launching 196<br/>Building brand champions 198<br/>Brand books 200<br/>Guidelines 202<br/>Guidelines content 204<br/>Online brand centers 206<br/>Part 3 showcases best practices. Local and global, public and private, these projects inspire and exemplify original, flexible, lasting solutions<br/>Best Practices<br/>Case studies<br/>ACHC 210<br/>ACLU 212<br/>Action Against Hunger 214<br/>Adanu 216<br/>Amazon.com 218<br/>Ansible 220<br/>Beeline 222<br/>Boston Consulting Group 224<br/>Boy Scouts of America 226<br/>Budweiser 228<br/>Cerner 230<br/>City of Melbourne 232<br/>Coca-Cola 234<br/>Cocktails Against Cancer 236<br/>Coors Light 238<br/>Cooper Hewitt 240<br/>Credit Suisse 242<br/>Deloitte 244<br/>Fern by Haworth 246<br/>Fred Hutch 248<br/>Global Handwashing Day 250<br/>IBM 100 Icons of Progress 252<br/>IBM Watson 254<br/>Jawwy from STC 256<br/>Laughing Cow 258<br/>LinkedIn China 260<br/>Mack Trucks 262<br/>Mastercard 264<br/>Mozilla 266<br/>Mural Arts Philadelphia 268<br/>NIZUC 270<br/>NO MORE 272<br/>Ohio & Erie Canalway 274<br/>Peru 276<br/>Philadelphia Museum of Art 278<br/>Pitney Bowes 280<br/>PNC 282<br/>Quartz 284<br/>(RED) 286<br/>RideKC Streetcar 288<br/>Santos Brasil 290<br/>Shinola Detroit 292<br/>Smithsonian National Air and Space Museum 294<br/>SocialSecurity.gov 296<br/>Southwest Airlines 298<br/>Spectrum Health System 300<br/>Starbucks 302<br/>Sydney Opera House 304<br/>Unstuck 306<br/>Vueling 308<br/>Bibliography 310<br/>Index: Brands 312<br/>Index: People 316<br/>Index: Firms 318<br/>How to use this book 319<br/><br/> |
| 890 ## - Country | |
| Country | USA |
| 891 ## - Topic | |
| Topic | FM |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Withdrawn status | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Faculty of Design | CEPT Library | CEPT Library | 29/03/2024 | Design Book Studio | 3243.77 | 1 | 741.606827 WHE | 025900 | 29/08/2024 | 12/08/2024 | 4325.00 | 29/03/2024 | Book |