| Formatted contents note |
Contents <br/>Contents<br/>Introduction, ix<br/>I Where Do You Start?, 2<br/>1 Essential Traits, 4<br/>Be curious, 5<br/>Show empathy, 7<br/>Have confidence, 8<br/>You're the manager, 9<br/>Motivate yourself, 10<br/>Professionalism, 11<br/>Balance, 12<br/>Don't blindly trust your experience, 13<br/>Don't forget to..., 14<br/>2 Never Stop Learning, 16<br/>The never-ending lesson, 17<br/>What design school didn't teach you, 19<br/>Other ways to keep learning, 25<br/>3 Find Your Niche, 28<br/>What's a niche?, 29<br/>Why specialize?, 32<br/>Spread the risk, 34<br/>4 Pros and Cons of Self-Employment, 36<br/>II Who Do You Need to Be? 46<br/>5 Work Direct or Be a Subcontractor? 48<br/>Dealing directly with clients, 49<br/>Subcontracting with agencies, 52<br/><br/>6 Planning for Success, 56<br/>Truth, 59<br/>Assertions, 60<br/>Money, 62<br/>Alternatives, 63<br/>People, 66<br/>7 Brand Naming, 68<br/>Everything begins with a name, 71<br/>8 Designing Your Brand Identity, 78<br/>Your graphic identity, 79<br/>Other parts of your identity, 85<br/>9 Working from Home versus Renting Space, 88<br/>Working from home, 89<br/>Renting studio space, 94<br/>Fit to work, 97<br/>10 Launching Your Online Presence, 100<br/>Your basic launch needs, 101<br/>Hard-won lessons, 109<br/>Treat your competitors as allies, 113<br/>11 Marketing Yourself and Finding Good Clients, 116<br/>Go pro bono, 119<br/>Love the ones you're with, 122<br/>Market for free online, 123<br/>A little research, a lot of return, 124<br/>It's who you know, 126<br/>Reach out to other design agencies, 127<br/>Zig when others zag, 128<br/>Offer a real gift, 129<br/>Think fast, 130<br/>Do business where you shop, 132<br/>When things go wrong..., 133<br/>12 Why Bigger Business Isn't Always Better, 134<br/>The personal touch, 137<br/>You are what clients want, 138<br/>13 Legalities, Integrity, and Morality, 142<br/>Legalities, 145<br/>Integrity, 148<br/>Morality, 152<br/>III How Do You Manage Projects?, 156<br/>14 Choose Clients Wisely, 158<br/>Red flags, 161<br/>15 Handling the Client Approach, 172<br/>The client questionnaire, 173<br/>Avoid wasting time, 178<br/>Start on the right foot, 180<br/>16 Pricing Your Work, 182<br/>Deciding your rate, 183<br/>Breaking down the proposal, 186<br/>It's not always about the money, 187<br/>Enter Mr. Procurement, 188<br/>How to negotiate up, 190<br/>Raising rates with existing clients, 191<br/>"You should be charging more," 192<br/>17 Terms and Conditions, 196<br/>What to include, 204<br/>It's not unusual, 207<br/>18 How to Best Present Your Work, 210<br/>IV Before We Depart, 224<br/>19 The Mentors Speak, 226<br/>20 A Future Without Clients, 238<br/>Online advertising, 241<br/>Become an affiliate, 242<br/>Ship your product, 243<br/>Write a book, 245<br/>Income as energy, 246<br/>21 Keep the Fire Burning, 250<br/>22 Resources, 266<br/>Books, 267<br/>Blogs, 268<br/>Publishers, 268<br/>Self-publishing, 269<br/>Ad providers, 269<br/>Project help, 269<br/>Don't forget, 269<br/>Contributors, 270<br/>Index, 272 |
