Applied semiotic tools for the Indian cultural context (Record no. 71263)

MARC details
000 -LEADER
fixed length control field 01961 a2200157 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789383184750
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 302.2
Item number KHA
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Khanwalkar, Seema
245 ## - TITLE STATEMENT
Title Applied semiotic tools for the Indian cultural context
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc CEPT University Press
Date of publication, distribution, etc 2023
Place of publication, distribution, etc Ahmedabad
300 ## - PHYSICAL DESCRIPTION
Extent xix,339p.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Content<br/>List of Tables and Figures vii<br/>Introduction viii<br/>Performative Cultures 20<br/>01 Can the Centre Hold? Play and Tensions in Oral<br/>Cultural Narratives of Goa 22<br/>02 When Is a Coconut Not a Coconut? Using Semiotics to<br/>Harness Culture in India 42<br/>03 Television Narratives: Creating a Cultural Complicity -<br/>A Semiotic Analysis of the Balaji Telefilms Discourse 56<br/>04 Literacy in the 'Visual World': Impact of the SLS<br/>Experiment in Rural India 80<br/>05 Ethnoconsumerism and Cultural Branding: Designing 'Nano' Car 94<br/>06 Contemporary Indian Art and the 'Semiotic Eye': Issues And Perspectives 118<br/>Notions of Space and Geography 136<br/>07 The Sabarmati Story: Memory of Water and Notions of Place 138<br/>08 Designed Environments, Mimesis, and Likeness: Exploring Human-Material Ecologies 152<br/>09 Architecture and Design Semiotics in the Light of Transformative Futures 176<br/>10 Discovering the Abandoned and the Living: A Material-Semiotic Reading of Textile Mills in Ahmedabad 202<br/>Digital Futures 216<br/>11 Humanities in the Digital World/Digital in the Humanities? 218<br/>12 Enchanted Object Indian Sari, Negotiating the Online and the Offline Space 238<br/>Discourses of Identity, Modernity, and Nationalism 266<br/>13 Semiotic Challenges in India 268<br/>14 Branding National Issues: India and the Branding Bandwagon 290<br/>15 Insisting Modernity Exploring Objects of Modernity in the Optimism and Practice in Mulk Raj Anand's Life 300<br/>Epilogue 324<br/>Acknowledgements 334<br/>About the Author 339<br/>
890 ## - Country
Country India
891 ## - Topic
Topic Gratis
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Indian Culture
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Indian Culture
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Shawls
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Folk art
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Kerchiefs
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Withdrawn status Home library Current library Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type Shelving location
    Dewey Decimal Classification     Faculty of Design   CEPT Library CEPT Library 15/09/2023 Gratis from CEPT Uni. Press 0.00 302.2 KHA 025305 15/09/2023 1200.00 15/09/2023 Reference Books  
    Dewey Decimal Classification     Faculty of Design   CEPT Library CEPT Library 15/09/2023 Gratis from CEPT Uni. Press 0.00 302.2 KHA 025306 15/09/2023 1200.00 15/09/2023 Faculty Work Reference
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