This is service design thinking : basic, tools, cases (Record no. 71117)

MARC details
000 -LEADER
fixed length control field 03007 a2200181 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781118156308
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 745.2011
Item number STI
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Stickdorn, Marc
245 ## - TITLE STATEMENT
Title This is service design thinking : basic, tools, cases
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Jersey
Name of publisher, distributor, etc John Wiley & Sons
Date of publication, distribution, etc 2011
300 ## - PHYSICAL DESCRIPTION
Extent 373,ivp.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Contents<br/>Introduction<br/>Preface 12<br/>The Design beyond the Design 14<br/>Crowdsourcing Map 20<br/>How to use this book 22<br/>What is Service Design?<br/>Definitions: Service Design as an inter-disciplinary approach 28<br/>5 Principles of Service Design Thinking: A dynamic language for a dynamic approach 34<br/>Marketing: Connecting with people, creating value 46<br/>Who are these Service Designers?<br/>Fields of Service Design 54<br/>Product Design: Developing products with service applications 56<br/>Graphic Design: Providing visual explanation 68<br/>Interaction Design: Services as a series of interactions 80<br/>Social Design: Delivering positive social impact 88<br/>Strategic Management: Why corporations do what they do 94<br/>Operations Management: The relentless quest for efficiency 102<br/>Design Ethnography: Taking inspiration from everyday life 108<br/>How does Service Design work?<br/>Tools of Service Design Thinking 120<br/>It Is an Iterative Process 122<br/>AT-ONE: Becoming AT-ONE with Your Customers 136<br/>What are the tools of Service Design?<br/>This is a Toolbox - not a Manual 146<br/>Stakeholder Maps 150<br/>Service Safaris 154<br/>Shadowing 156<br/>Customer Journey Maps 158<br/>Contextual Interviews 162<br/>The Five Whys 166<br/>Cultural Probes 168<br/>Mobile Ethnography 172<br/>A Day in the Life 174<br/>Expectation Maps 176<br/>Personas 178<br/>Idea Generation 180<br/>What if ... 182<br/>Design Scenarios 184<br/>Storyboards 186<br/>Desktop Walkthrough 190<br/>Service Prototypes 192<br/>Service Staging 194<br/>Agile Development 196<br/>Co-Creation 198<br/>Storytelling 202<br/>Service Blueprints 204<br/>Service Roleplay 208<br/>Customer Lifecycle Maps 210<br/>Business Model Canvas 212<br/>Applied Service Design<br/>Applied Service Design Thinking in Practice 218<br/>NL Agency and Design Thinkers: Service Design for a governmental organisation 221<br/>Mypolice and Snook: Service Design for a public organisation 235<br/>Hello Change and Funky Projects: Service Design for an application process 251<br/>UPMC and Carnegie Mellon University: Service Design for a hospital 267<br/>SEB and Transformator: Service Design for a bank 281<br/>Deep Service Design thinking<br/>Deep Service Design Thinking 298<br/>Integrating Service Design Thinking and Motivational Psychology 300<br/>Service Design Research: Yesterday, today and tomorrow 308<br/>Service Design and Biophilia 316<br/>Appendix<br/>Authors 326<br/>References 340<br/>Index 366<br/>Icons Used in This Book 374<br/>Imprint 383
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Urban poor--Social conditions
-- Service industries--Management
-- Customer services
-- Creative ability in business
-- Creative thinking
-- Lateral thinking
-- Consumer behavior
-- Service industries--Planning
9 (RLIN) 98364
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Geographical perception
9 (RLIN) 98365
890 ## - Country
Country USA
891 ## - Topic
Topic FD
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Withdrawn status Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date last borrowed Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Faculty of Design   CEPT Library CEPT Library 25/09/2023 Unique Book House 3100.00 4 1 745.2011 STI 025343 25/01/2024 16/01/2024 3444.00 25/09/2023 Book
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