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<br/>Acknowledgements...9<br/>Foreword........13<br/>Introduction...........17<br/>Let me now start right at the end.......25<br/>Secret One. Being Chosen..........29<br/>1. Jack Shewmaker, former President, Wal-Mart (biggest retailer)...39<br/>2. Daniel Bernard, former CEO, Carrefour (2 biggest .retailer)....43<br/>3. Jesús Echevarria Hernández, CCO, Inditex (including Zara) (biggest fashion retailer)..<br/>47<br/> 4. Robert Willett, CEO, Best Buy International (biggest eletrical retailer)...51<br/>5. Terry Lundgren, Chairman, President and CEO, Macy'sInc (biggest dept store retailer)..... 55<br/>6. Sir Stuart Rose, Chairman and Chief Executive, Marks &Spencer... 59<br/>7. Naomi Milgrom, Owner of Sportsgirl....63<br/>8. Mike Gould, Chairman and CEO, Bloomingdale's... 67<br/> 9. Simon Fox, CEO, HMV Group.....71<br/>Secret One- Summary..75<br/>Secret Two. Trust.....77<br/>10. Charles Dunstone, Founder, Carphone Warehouse.......86 <br/>11. Paul Charron, former Chairman and CEO, Liz Claiborne..90 <br/>12. Hugh Harvey, Managing Director, Comet.....94<br/>13.Charlie Mayfield,Chairman, John Lewis Partnership...99<br/>14. Jeremy Hobbins, Director, Li & Fung Limited, Chairman, Trinity Limited..103<br/>15. Terry Green, Chief Executive, Tesco Clothing..107<br/> 16. Jennifer Woo, President, Lane Crawford..111<br/>17. Phil Wrigley, Chairman, New Look..115<br/>Secret Three. People.......121 <br/>18. Howard Schultz, Chairman and CEO, Starbucks..131<br/>19. Justin King, CEO, Sainsbury's..135<br/>20. Bernie Brookes, CEO, Myer.....139<br/>21. Mike Ullman, Chairman & CEO, JC Penney..143<br/>22. Joseph Wan, CEO, Harvey Nichols....... 147<br/>23. Stan Kaufman, former Managing Director, Allders......151 <br/>24. Michael Luscombe, CEO, Woolworths - Australia,& India...155<br/>. 25. Richard Draeger, Joint owner, Draeger's...... 159<br/>26. Lesley Gillespie, Co-foundER,Bakers Delight..163<br/>27. Patrick Chalhoub, CEO, the Chalhoub Group.....167.<br/> 28. Nick Badminton, Chief Executive, Pick n Pay Group..171<br/>29. Rob Cissell, Chief Operating Officer, Wal-Mart China..177<br/> 30. Jan Cheshire, Chief Executive, Kingfisher Group..... 188<br/>31. Norman Jaskolka, President, Aldo International............192<br/> 32. Dr Gordon Campbell, Managing Director, Spar International..200<br/>33. David Kneale, Chief Executive, New Clicks..204<br/> 34. Stephen Tindall, Founder, The Warehouse Group.......208<br/>35. Keith Flanagan, Head of Al Ghurair Retail, UAE.........212<br/> 36. John Cheston, CEO, Robinsons Group...216<br/> 37. Michael Kok, Group CEO, Dairy Farm..... 220<br/>Secret Four - Summary..224<br/>Secret Five. Ideas......225<br/> 38. Andrew Jennings, former President, Holt Renfrew......236<br/>39. Manel Adell, CEO, Desigual..240<br/>40. John Gillam, Managing Director, Bunnings..244<br/>41. Steve Sadove, Chairman and CEO, Saks Fifth Avenue..248<br/> 42. Peter Sheppard, Founder, Peter Sheppard Shoes....252<br/> 43. Len Roberts, former CEO, Radio Shack..256<br/>44. Bijou Kurien, former COO, Watch & Clock division, Titan Industries....260<br/>45. Betsy McLaughlin, CEO, Hot Topic..264 <br/>Secret Five-Summary..268<br/>Secret Six. Being Different..269<br/> 46. Vittorio Radice, CEO, La Rinascente...278<br/> 47. Loo Leong Thye, CEO, Challenger Technologies Group..282<br/>48. Hugh Perrett, Founder, Pak 'n Save..286<br/> 49. Casey Lim, COO, Sprint-Cass.....290<br/>50. Howard McDonald, former Managing Director, Just Group...294<br/> 51. Jack Smith, Founder, Sports Authority..298<br/>52. Jane Elfers, President and CEO, Lord & Taylor............302<br/> 53. Philippe Giard, Managing Director for Greater China, Food Retail, A S Watson Group.....306<br/>54. David Simons, former CEO, Somerfield Supermarkets..310<br/>Secret Six-Summary..314<br/>Conclusion........315<br/>Index......321 |
