Brands and the brain : how to use Neuroscience to create impactful brands (Record no. 69781)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01273 a2200169 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780143452614 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 741.6 |
| Item number | SAH |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sahay, Arvind |
| 245 ## - TITLE STATEMENT | |
| Title | Brands and the brain : how to use Neuroscience to create impactful brands |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Haryana |
| Name of publisher, distributor, etc | Penguin Random House India Pvt. Ltd. |
| Date of publication, distribution, etc | 2022 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii,352p. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Contents<br/>1. Introduction 1<br/>2. Brain Operating Principles: How and Why Neuroscience Can Help Improve Brand Management 19<br/>3. Decision-Making in the Brain: How We Decide about Brands 50<br/>4. Why Brands Matter and the Nature of a Brand in the Brain 96<br/>5. Diagnosing the Nature of Your Brand and Steps to Building a Brand 129<br/>6. Sustaining and Rejuvenating a Brand 165<br/>7. Neuroscience and Building, Sustaining and Rejuvenating Brands on Social Media 191<br/>8. How the Brand in the Customer's Brain Leads to Brand Value for the Firm 229<br/>9. Organizational Structure and Design to Deliver the Brand in the Brain 256<br/>10. Neuromarketing Tools and Measurement in Managing Brands 289<br/>Acknowledgements 315<br/>Notes 316 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Osian History |
| -- | Branding (Marketing) -- Psychological aspects. |
| -- | Brand name products. |
| -- | Brand name products -- Psychological aspects. |
| 9 (RLIN) | 98296 |
| 890 ## - Country | |
| Country | India |
| 891 ## - Topic | |
| Topic | General |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Withdrawn status | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last borrowed | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Faculty of Architecture | CEPT Library | CEPT Library | 06/07/2022 | amazon.in | 409.00 | 8 | 9 | 741.6 SAH | 023974 | 01/04/2024 | 26/02/2024 | 409.00 | 06/07/2022 | Book |