Encyclopaedia of brand management Vol.2 (Record no. 61826)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00789nam a2200145Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 200508s9999||||xx |||||||||||||| ||und|| |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | E-658.827 |
| Item number | SET |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sethi, Sumit |
| 245 #0 - TITLE STATEMENT | |
| Title | Encyclopaedia of brand management Vol.2 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Anmol Pubs. Pvt. Ltd. |
| Date of publication, distribution, etc | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | v,337p. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | CONTENTS Preface vii 1 Brand Planning and Brand Potential 1 2 Consumer Search for Brand Information 36 3 Added Values Beyond Functionalism 70 4 Brand Personality 94 5 Branding to Make Tangible 110 6 Brand Positioning Strategies 124 7 Consumer Segmentation 132 8 Brand Architecture and Brand Portfolio 143 9 Brand Identity and The Law 187 10 The Future of U.S. Retailing and Branding 210 Index 334 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Satsangi, Alok |
| 891 ## - Topic | |
| Topic | MTM |
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