Encyclopaedia of mass media. Vol.4 : multimedia and election news (Record no. 61798)
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| fixed length control field | 00905nam a2200145Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
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| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | E-302.23 |
| Item number | MEH |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mehta, Malti Ed. |
| 245 #0 - TITLE STATEMENT | |
| Title | Encyclopaedia of mass media. Vol.4 : multimedia and election news |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Sarup Book Pub. Pvt. Ltd. |
| Date of publication, distribution, etc | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | vii,308p. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | CONTENTS 1. Introduction : The Rise of Postmodern Political Communications? 1 2. News of the World 20 3. Technology and the Future of Global Television 34 4. Marketing News 61 5. Women as Newspaper Executives 85 6. Hispanic Voices in the Press 112 7. Gutenberg's Last Stand? 141 8. The Open-Ended Future 170 9. News Coverage of AIDS 192 10. Live from the Battlefield 213 11. Beyond the CNN Effect : The Media-Foreign Policy Dynamic 255 Appendix 285 Glossary 288 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sharma, S. R. Ed. |
| 891 ## - Topic | |
| Topic | FAH - MAJ |
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